 
March 2004
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Executive Summary
Table of Contents
Executive Summary
China’s travel and tourism industry has been developing rapidly since 1978 when reforms and policies to open up the country’s economy were adopted. With the advantage of abundant tourism resources, China’s tourism sector is maturing into one of the country’s main growth drivers in the 21st century.
Developing economic infrastructure and continuously growing disposable incomes offers great potential for Chinese tourism industry.
Increasingly favourable and flexible governmental tourism policies open up Chinese tourism industry to the world and enable more Chinese nationals to step out of their country.
The unaniticipated outbreak of the Severe Acute Respiratory Syndrome (SARS) considerably affected China’s 2003 Traveling Kingdom of Cuisine themed promotional campaign. However, effecitve controf of SARS allowed the country’s tourism industry to somewhat recover and see a rebound growth in the second half of 2003.
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Widespread fear of terriosm after the events of 9/11 and anti-Iraq war did not totally hinder China’s tourism development. As world tourism is suffering under the shadow of terrorism, China’s tourism became a shinning spot with 97,000 thousand incoming tourists and RMB 165.2 billion of incoming tourist receipts.
To compete with powerful international hotel players, China’s domestic hotels are undergoing reconstruction to raise their standards. Big chained hotels and hotel management companies are set up to regulate and integrate China’s present dispersed hotels.
China has sped up its development of its transportation sector to alleviate problems of accessibility that the big country encountered during its economic development. Improvement in transportation will also help grow the tourism industry. Another five new airports are in construction and expected to be put into use in 2004.
According to China’s commitment to WTO, in 2003, foreign tourism agencies are allowed to operate independently in China for the first time. Though international tourism agencies are still making preparations without de facto motions, fierce competion among China’s domestic tourism agencies and international ones are anticipated over the forecast period.
Natural parks are leading tourist destinations in China. Despite this, tourist attractions in the country are becoming more diversified, with agricultural, industrial and ecological forms of tourism coming up and attracting people’s attentions.
Private cars are no longer remote dreams of most Chinese people. The wealthy younger, professional generation is now financially able to enjoy self-driven holidays with colleagues and friends, which boosts car rental services in China.
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Table of Contents
1. MARKET OVERVIEW
1.1 Introduction
1.2 Report Highlights
2. OPERATING ENVIRONMENT
2.1 GDP
Table 1 GDP 1999-2003
2.2 Inflation
Table 2 Inflation 1999- 2003
2.3 Disposable Income
Table 3 Disposable Income 1999-2003
2.4 Leisure Expenditure
Table 4 Consumer Expenditure on Leisure 1999-2003
Table 5 Growth in Consumer Expenditure on Leisure 2000-2003
2.5 Exchange Rates
Table 6 Exchange Rates 1999-2003
2.6 Positive Growth Factors
Summary 1 Positive Growth Factors
2.7 Negative Growth Factors
Summary 2 Negative Growth Factors
2.8 Legislation
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3. DEMAND FACTORS
3.1 Leave Entitlement
Table 7 Paid Holiday and Public Holidays 2003
3.2 Holiday Taking
Table 8 Levels of Holiday Taking 1999-2003
16. Demographics
Table 9 Holiday Taking by Demographic Groupings 1999-2003
17. Length of Trip
Table 10 Holiday Taking by Length of Trip 1999-2003
18. Seasonality
Table 11 Month in Which Holidays Are Taken 2003
4. TOURISM PARAMETERS
4.1 Incoming Tourism Receipts
Table 12 Incoming Tourism Receipts: 1999-2003
Table 13 Growth in Incoming Tourism Receipts: 2000-2003
4.2 Outgoing Tourism Expenditure
Table 14 Outgoing Tourism Expenditure: 1999-2003
Table 15 Growth in Outgoing Tourism Expenditure: 2000-2003
4.3 Balance of Tourism Payments
Table 16 Balance of Tourism Payments: Value 1999-2003
23. Number of Arrivals
Table 17 Total Arrivals: 1999-2003
24. Mode of Transport
Table 18 Arrivals by Mode of Transport: 1999-2003
Table 19 Arrivals by Mode of Transport: % Breakdown 1999-2003
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25. Purpose of Visit
Table 20 Arrivals by Purpose of Visit: 1999-2003
Table 21 Arrivals by Purpose of Visit: % Breakdown 1999-2003
26. Country of Origin
Table 22 Arrivals by Country of Origin: 1999-2003
Table 23 Arrivals by Country of Origin: % Breakdown 1999-2003
27. Per Capita Expenditure
Table 24 Per Capita Expenditure per Arrival: 1999-2003
28. Number of Departures
Table 25 Total Departures: 1999-2003
29. Mode of Transport
Table 26 Departures by Mode of Transport: 1999-2003
Table 27 Departures by Mode of Transport: % Breakdown 1999-2003
30. Purpose of Visit
Table 28 Departures by Purpose of Visit: 1999-2003
Table 29 Departures by Purpose of Visit: % Breakdown 1999-2003
31. Destination
Table 30 Departures by Destination: 1999-2003
Table 31 Departures by Destination: % Breakdown 1999-2003
32. Per Capita Expenditure
Table 32 Per Capita Expenditure per Departure: 1999-2003
33. Number of Trips
Table 33 Number of Domestic Trips: 1999-2003
34. Mode of Transport
Table 34 Domestic Trips by Mode of Transport: 1999-2003
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Table 35 Domestic Trips by Mode of Transport: % Breakdown 1999-2003
35. Trips by Destination
Table 36 Domestic Trips by Destination 1999-2003
Table 37 Domestic Trips by Destination: % Analysis 1999-2003
36. Per Capita Expenditure
Table 38 Domestic Tourism: Per Capita Expenditure Per Trip 1999-2003
4.18 Tourism Spending
Table 39 Spending on Tourism 1999-2003
Table 40 Spending on Tourism: % Analysis 1999-2003
38. Method of Payment
Table 41 Method of Payment for Tourism Spending 2002
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5. TRAVEL ACCOMMODATION
5.1 Market Size
Table 42 The Market for Travel Accommodation 1999-2003
Table 43 Travel Accommodation Market Growth 2000-2003
5.2 Sales by Sector
Table 44 Travel Accommodation Value Sales by Sector: Value 1999-2003
Table 45 Travel Accommodation Value Sales by Sector: % Value Breakdown 1999-2003
5.3 Outlets by Sector
Table 46 Travel Accommodation Outlets by Sector: Units 1999-2003
Table 47 Travel Accommodation Outlets by Sector: % Volume Breakdown 1999-2003
5.4 Hotels by Region
Table 48 Hotels, Rooms and Beds by Region 2002
5.5 Hotels by Star Ratings
Table 49 Number of Star Rated Hotels by Region 2002
5.6 Hotels by Ownership
Table 50 Hotel Value Sales by Independent vs Chained Outlets 1999-2003
5.7 Emerging Products
47. Mergers and Acquisitions
Summary 3 List of Mergers and Acquisitions 2000-2001
48. Turnover Rankings
Table 51 Key Players by Turnover 2002/2003
49. Market Share
Table 52 Hotel Companies by Market Share 2001-2003
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6. TRANSPORTATION
6.1 Market Size
Table 53 The Market for Transportation 1999-2003
Table 54 Transportation Market Growth 2000-2003
6.2 Sales by Sector
Table 55 Transportation Value Sales by Sector: Value 1999-2003
Table 56 Transportation Value Sales by Sector: % Value Breakdown 1999-2003
6.3 Airline Capacity
Table 57 Airline Capacity by Type 1999-2003
Table 58 Airline Capacity by Type: % Analysis 1999-2003
6.4 Airline Sales by Seat Class
Table 59 Airline Volume Sales by Seat Class 1999-2003
Table 60 Airline Volume Sales by Seat Class: % Analysis 1999-2003
6.5 Airline Sales by Distance
Table 61 Airline Volume Sales by Distance: % Analysis 1999-2003
6.6 Emerging Products
57. Mergers and Acquisitions
Summary 4 List of Mergers and Acquisitions 2002-2003
58. Turnover Rankings
Table 62 Key Players by Turnover 2002/2003
59. Market Share
Table 63 Airline Companies by Market Share 2001-2003
6.10 Reform of Ticket Prices
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7. CAR RENTAL
7.1 Market Size
Table 64 The Market for Car Rental 1999-2003
Table 65 Growth in Car Rental Sales 2000-2003
7.2 Fleet Size and Number of Operators
Table 66 Structure of Car Rental Market 1999-2003
7.3 Sales by Sector and Location
Table 67 Car Rental Value Sales by Sector and Location: Value 1999-2003
Table 68 Car Rental Value Sales by Sector and Location: % Value Breakdown 1999-2003
7.4 Rental Duration
Table 69 Car Rental Average Duration by Sector 1999/2002
Table 70 Share of Average Car Rental Duration: % Analysis 1999/2002
7.5 Time of Booking
Table 71 Time of Booking 2002
7.6 Emerging Products
68. Mergers and Acquisitions
69. Turnover Rankings
Table 72 Key Players by Turnover 2002/2003
70. Fleet Size
Table 73 Key Players by Size of Fleet 2001-2003
71. Market Share
Table 74 Key Players by Market Share 2001-2003
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8. TRAVEL RETAIL
8.1 Market Size
Table 75 The Market for Travel Retail 1999-2003
Table 76 Growth in Travel Retail Sales 2000-2003
8.2 Outlets by Sector
Table 77 Travel Retail Outlets by Sector: Units 1999-2003
Table 78 Travel Retail Outlets by Sector: % Volume Breakdown 1999-2003
75. Services
Table 79 Travel Agency Value Sales by Service 1999-2003
Table 80 Travel Agency Value Sales by Service: % Analysis 1999-2003
76. Types of Holiday
Table 81 Travel Agency Value Sales by Type of Holiday: % Analysis 1999-2003
77. Destinations
Table 82 Travel Agency Value Sales by Destination: % Analysis 1999-2003
78. Exchange Services
Table 83 Travel Agencies Offering Exchange Services 1999-2003
79. Source of Sale
Table 84 Tour Operator Value Sales by Source of Sale: % Analysis 1999-2003
80. Type of Holiday
Table 85 Tour Operator Value Sales by Type of Holiday: % Analysis 1999-2003
81. Destinations
Table 86 Tour Operator Value Sales by Destination: % Analysis 1999-2003
82. Sales by Outlet
Table 87 Exchange Service Value Sales by Outlet: % Analysis 2002
83. Sales by Type
Table 88 Exchange Services Value Sales by Currency vs Traveller’s Cheques: % Analysis 2002
8.12 Emerging Products
85. Mergers and Acquisitions
86. Turnover Rankings
Table 89 Travel Agencies: Turnover Rankings 2002/2003
87. Market Share
Table 90 Travel Agencies: Market Share 2001-2003
88. Market Share
89. Market Share
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9. TOURIST ATTRACTIONS
9.1 Market Size
Table 91 The Market for Tourist Attractions 1999-2003
Table 92 Growth in Tourist Attraction Sales 2000-2003
9.2 Sales by Sector
Table 93 Tourist Attraction Value Sales by Sector: Value 1999-2003
Table 94 Tourist Attraction Value Sales by Sector: % Value Breakdown 1999-2003
9.3 Visitors by Sector
Table 95 Tourist Attraction Visitors by Sector: 1999-2003
Table 96 Tourist Attraction Visitors by Sector: % Breakdown 1999-2003
9.4 Attraction Capacity and Utilisation
Table 97 Attraction Capacity and Utilisation 2002
9.5 Emerging Products
96. Mergers and Acquisitions
97. Visits
Table 98 Major Tourist Attractions by Visitors 2002-2003
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10. COMPANY PROFILES
10.1 Jinjiang Corporation
Summary 5 Jinjiang Corporation: Key Facts
Summary 6 Jinjiang Corp: Summary of Key Events 1999-2003
Table 99 Jinjiang Corp: Financial Summary 1999-2003
10.2 China Airlines
Summary 7 Airline China: Key Facts
Summary 8 Airline China: Summary of Key Events 1999-2003
Table 100 Airline China: Financial Summary 1999-2003
10.3 Shanghai Angel Car Rental Company
Summary 9 Shanghai Angel Car Rental Company: Key Facts
Summary 10 Shanghai Angel Car Rental Company: Summary of Key Events 1999-2003
Table 101 Shanghai Angel Car Rental Company: Financial Summary 1999-2003
10.4 China Tourism Corporation
Summary 11 China Tourism Corporation: Key Facts
Summary 12 China CTS: Summary of Key Events 1999-2003
Table 102 China CTS: Financial Summary 1999-2003
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11. FUTURE OUTLOOK
11.1 GDP
Table 103 Forecast GDP 2003-2008
11.2 Inflation
Table 104 Forecast Inflation 2003-2008
11.3 Market Opportunities
Summary 13 Potential Future Opportunities for Investment
11.4 Tourism Receipts
Table 105 Forecast Incoming Tourism Receipts: 2003-2008
11.5 Tourism Expenditure
Table 106 Forecast Outgoing Tourism Expenditure: 2003-2008
11.6 Number of Arrivals
Table 107 Forecast Visitor Arrivals: 2003-2008
11.7 Number of Departures
Table 108 Forecast Visitor Departures: 2003-2008
111. Sales
Table 109 Forecast Travel Accommodation Value Sales by Sector: Value 2003-2008
112. Outlets
Table 110 Forecast Travel Accommodation Outlets by Sector: Units 2003-2008
113. Sales
Table 111 Forecast Transportation Value Sales by Sector: Value 2003-2008
114. Sales
Table 112 Forecast Car Rental Value Sales by Sector: Value 2003-2008
115. Fleet Size
Table 113 Forecast Car Rental Fleet Size 2003-2008
116. Sales
Table 114 Forecast Travel Retail Value Sales: 2003-2008
11.14 Travel Retail Outlets
Table 115 Forecast Travel Retail Outlets by Sector: Units 2003-2008
118. Sales
Table 116 Forecast Tourist Attractions Value Sales by Sector: Value 2003-2008
119. Visitors
Table 117 Forecast Tourist Attractions Visitors by Sector: 2003-2008
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