 
April 2004
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86 pages
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This report analyzes the market for theme and amusement parks in China. It profiles local companies involved in the tourist entertainment and theme park business, as well as multinational players with plans to establish mainland operations.
Abstract
As China’s consumer market expands, so the government and private companies are looking to exploit areas of potential opportunity in the theme and amusement park industry. At least 24 of China’s 31 provinces, municipalities and autonomous regions have made tourism one of their pillar industries, encouraging greater consumer spending in leisure activities.
The Chinese government recognises the potentially massive boost that increased domestic demand can give the national economy. While foreign direct investment (FDI) provides valuable income, it cannot compare with surging urban spending in the country’s wealthy coastal provinces. Major cities down the eastern seaboard are home to China’s expanding urban middle class ?a younger generation of consumers with rising disposable income and an increasing propensity to spend rather than save.
While better-off consumers can afford to travel to other parts of the country on holiday, the vast majority look for entertainment destinations close to home. These typically include: zoos and wildlife parks; aquariums and marine parks; and theme and amusement parks.
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