 
October 2004
About 10 pages
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Executive Summary
- PORTABLE PERSONAL COMPUTERS: MARKET SIZE
The portable PCs market for China grew by 27% over the previous year to RMB17.3 billion (US$2.1 billion) in 2003.
- PORTABLE PERSONAL COMPUTERS: MARKET SECTORS
The laptop computers sector was the larger sector in the portable PCs market growing by 240.6%, which accounted for 92% of the market turnover, or RMB15.9 billion (US$1.91 billion) in 2003.
- PORTABLE PERSONAL COMPUTERS: SHARE OF MARKET
Lenovo was the market leader in the portable personal computers market with a market share of 15% in 2003.
- PORTABLE PERSONAL COMPUTERS: MARKETING ACTIVITY
The total adspend for the portable PC market in China was RMB502.5 million (US$60.6 million) in 2003. This increased by 41.7% over the previous year.
- PORTABLE PERSONAL COMPUTERS: CORPORATE OVERVIEW
There were more than 30 brands in the portable PC market. The top ten manufacturers had a combined market share of 94.5% in 2003.
- PORTABLE PERSONAL COMPUTERS: Dell Computer Corp
The global turnover grew by 17.1% over the past year to US$41.4 billion in 2003.
- PORTABLE PERSONAL COMPUTERS: Toshiba Corporation
The global turnover fell by 1.4% over the past year to JPY5,579 billion in 2003.
- PORTABLE PERSONAL COMPUTERS: IBM Corporation
IBM’s global turnover grew by 9.8% over the past year to US$89.1 billion in 2003.
- PORTABLE PERSONAL COMPUTERS: Hewlett Packard Co
HP’s global turnover increased by 29% over the past year to US$73 billion in 2003.
- PORTABLE PERSONAL COMPUTERS: Lenova
The global turnover declined by 3% over the past year to HKD20,233 million in 2003.
- PORTABLE PERSONAL COMPUTERS: DISTRIBUTION
The distributor and retail stores network channel accounted for about 50% of all sales in 2003.
- PORTABLE PERSONAL COMPUTERS: CONSUMER PROFILE
Most commercial laptop PCs bought in 2003 were priced in the RMB12,001 to RMB15,000 (US$1,447 to US$1,809) range. The next most popular price range was RMB10,001 to RMB12,000 (US$1,206 to US$1,447).
- PORTABLE PERSONAL COMPUTERS: MARKET FORECASTS
The portable PC market is forecasted to grow by over 230% to RMB57.9 billion (US$6.9 billion) in 2008.
- PORTABLE PERSONAL COMPUTERS: SECTOR FORECASTS
The laptop computer sector is expected to remain as the larger sector in 2008 with 94% of market turnover,
amounting to RMB54.4 billion (US$6.5 billion).
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