 
October 2004
10 pages
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Executive Summary
- PC BUSINESS SOFTWARE: MARKET SIZE
The PC business software market in China grew by 24.9% over the previous year to RMB20.2 billion (US$2.4 billion) in 2003.
- PC BUSINESS SOFTWARE: MARKET SECTORS
The largest sector in the Chinese PC business software market was the applications software sector with sales of RMB10.2 billion, or 50.5% of the total market turnover.
- PC BUSINESS SOFTWARE: SHARE OF MARKET
With a market share of 6.7%, IBM was the largest PC business software provider in China.
- PC BUSINESS SOFTWARE: RESEARCH & DEVELOPMENT
IBM topped the research and development spending among the first-tier of the industry, valued at US$5,077 million.
- PC BUSINESS SOFTWARE: CORPORATE OVERVIEW
Competition in China’s software market was fierce and highly fragmented with the top four manufacturers accounting for 19% of total industry sales.
- PC BUSINESS SOFTWARE: Microsoft Corporation
The global turnover increased by 13.5% over the previous year to US$32.2 billion in 2003.
- PC BUSINESS SOFTWARE: IBM Corporation
The global turnover increased by 9.8% over the previous year to US$89.1 billion in 2003.
- PC BUSINESS SOFTWARE: Oracle Corporation
The global turnover declined by 2% over the previous year to US$9.75 billion in 2003.
- PC BUSINESS SOFTWARE: Sybase Inc
The global turnover declined by 6.2% over the previous year to US$778.1 million in 2003.
- PC BUSINESS SOFTWARE: DISTRIBUTION
By capturing 45% of PC business software sales, direct sales was an essential channel of distribution in the market.
- PC BUSINESS SOFTWARE: CONSUMER PROFILE
The Northern, Eastern and, Southern regions had a combined 67% regional share in term of sales. Sales were concentrated at the Eastern region, particularly at Shanghai, Jiangsu, and Zhejiang.
- PC BUSINESS SOFTWARE: MARKET FORECASTS
The PC business software market for China is expected to grow by 215% over the forecast period to RMB63.8 billion (US$7.7 billion) by 2008.
- PC BUSINESS SOFTWARE: SECTOR FORECASTS
The applications software sector is expected to remain the largest sector in the Chinese PC business software market in 2008 with sales of RMB35.1 billion, or 55% of the total market.
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