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August 2004
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Table of Contents
Executive Summary
Executive Summary
Sales boosted by increased awareness of self-medication and lower retail prices
As consumers become more aware of, and practise self-medication, they are tending to purchase OTC products for complaints that they are confident of treating, rather than seeking treatment from a doctor.
Furthermore, decreases in prices of OTC products, due to fierce competition between domestic and multinational manufacturers, have made OTC products increasingly affordable for consumers, hence giving consumers the motivation to purchase and use them.
Vitamin sales soar high in 2003 due to SARS
The outbreak of SARS (severe acute respiratory syndrome) in China served as a wake-up call to many Chinese not to take their health for granted and be more conscious of their health. During the SARS and post-SARS period, the vitamins subsector saw inflated growth, with supply unable to meet demand, as consumers rushed to pharmacies and other retail outlets to buy vitamins.
The reason for this was consumers' belief that the intake of vitamins can help increase their immunity level and protect them from SARS. Manufacturers also took the opportunity to promote their vitamin products, some even packaging them into bundles claiming to be the perfect combination against SARS.
Tonics and nutritive drinks continue recovering owing to SARS
Strengthened regulations introduced by the State Drug Administration (SDA), which resulted in the removal of many fake and poor quality products from the market, have resulted in consumers regaining confidence in the tonics and nutritive drinks subsector, leading to its value growth suffering less severe drop, registering at –9.9% in 2003, as compared to –19.9% in 2002.
In addition, the outbreak of SARS led to increased demand for tonics and nutritive drinks among consumers who believe that the intake of these products can strengthen their immune systems and thus make them less vulnerable to SARS.
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Rising affluence and environmental pollution lead to greater incidence of ailments
Increasingly hectic lifestyles, as well as environmental pollution and unstable climatic conditions, have brought about an increased incidence of dietary problems, coughs and colds. Increased air pollution has also led to more people suffering from eye irritations. This resulted in increased sales for OTC products in these respective sectors in 2003.
With the increasing number of white-collar workers doing desk-bound jobs in urban areas, digestive ailments are on the rise. This is due to the lack of regular meals, rest and exercise.
Strong growth in child-specific OTC health products
Child-specific OTC healthcare products saw strong growth of 17% at the national level in 2003. The increased popularity of child-specific products is due to the wider availability of such products in the market.
In the past, parents have been reluctant to give their children OTC medicines when they fall ill, preferring instead to take them to see a doctor. However, with increased awareness and knowledge of self-medication and OTC products, coupled with heavy advertising of child-specific medicines, parents are increasingly willing to administer OTC products to their children.
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Table of Contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
3. OPERATING ENVIRONMENT
3.1 Registration and Classification
3.2 Advertising
3.3 Packaging and Labelling
3.4 Distribution
3.5 De-listing or De-reimbursement
3.6 Traditional Remedies
3.7 Homoeopathy
3.8 Generics
3.9 Consumer Expenditure on Health Goods and Medical Services
Table 1 Consumer Expenditure on Health Goods and Medical Services 1998-2002
3.10 Life Expectancy
Table 2 Life Expectancy at Birth 1998-2002
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4. OTC HEALTHCARE
4.1 Market Performance
Table 3 Retail Sales of OTC Healthcare by Sector: Value 1998-2003
Table 4 Retail Sales of OTC Healthcare by Sector: % Value Growth 1998-2003
4.2 Market Performance by Region
Table 5 Retail Sales of OTC Healthcare by Region: Value 1998-2003
Table 6 Retail Sales of OTC Healthcare by Region: % Value Growth 1998-2003
4.3 Switches
4.4 Key Trends and Developments
4.5 Competitive Environment
4.6 Leading Companies – Dyne Pharm Co Ltd
Table 7 Dyne Pharm Co Ltd Shares of OTC Healthcare by Sector 2001-2003
4.7 Leading Companies – GlaxoSmithKline (Tianjin) Pharm Co Ltd
Table 8 GlaxoSmithKline (Tianjin) Pharm Co Ltd Shares of OTC Healthcare by Sector 2001-2003
4.8 Leading Companies – Shanghai Giant Biological Technology Co Ltd
Table 9 Shanghai Giant Biological Technology Co Ltd Shares of OTC Healthcare by Sector 2001-2003
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4.9 Leading Companies – Shanghai Jiaoda Onlly Co Ltd
Table 10 Shanghai Jiaoda Onlly Co Ltd Shares of OTC Healthcare by Sector 2001-2003
4.10 Leading Companies – Shanghai Johnson & Johnson Pharmaceutical Ltd
Table 11 Shanghai Johnson & Johnson Pharmaceutical Ltd Shares of OTC Healthcare by Sector 2001-2003
4.11 Leading Companies – Shanghai Roche Pharm Co Ltd
Table 12 Shanghai Roche Pharm Co Ltd Shares of OTC Healthcare by Sector 2001-2003
4.12 Leading Companies – Shanghai Squibb Pharmaceuticals Ltd
Table 13 Shanghai Squibb Pharmaceuticals Ltd Shares of OTC Healthcare by Sector 2001-2003
4.13 Leading Companies – Sanjiu Enterprise Group
Table 14 Sanjiu Enterprise Group Shares of OTC Healthcare by Sector 2001-2003
4.14 Leading Companies – Shenzhen Tai Tai Pharmaceutical Co Ltd
Table 15 Shenzhen Tai Tai Pharmaceutical Co Ltd Shares of OTC Healthcare by Sector 2001-2003
4.15 Leading Companies – Xian Janssen Pharmaceutical Ltd
Table 16 Xian Janssen Pharmaceutical Ltd Shares of OTC Healthcare by Sector 2001-2003
4.16 Leading Companies – Yunnan Baiyao Group Co Ltd
Table 17 Yunnan Baiyao Group Co Ltd Shares of OTC Healthcare by Sector 2001-2003
4.17 Emerging and Niche Companies
4.18 Retail Distribution
Table 18 Retail Sales of OTC Healthcare by Distribution Format: % Analysis 1998/2003
Table 19 Retail Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2003
4.19 Retailer Activity and Private Label Trends
4.20 Forecast Market Performance
Table 20 Forecast Retail Sales of OTC Healthcare by Sector: Value 2003-2008
Table 21 Forecast Retail Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
4.21 Forecast Sector Performance by Region
Table 22 Forecast Sales of OTC Healthcare by Region: Value 2003-2008
Table 23 Forecast Sales of OTC Healthcare by Region: % Value Growth 2003-2008
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5. ANALGESICS
5.1 Sector Performance
Table 24 Retail Sales of Analgesics by Subsector: Value 1998-2003
Table 25 Retail Sales of Analgesics by Subsector: % Value Growth 1998-2003
Table 26 Retail Sales of Analgesics by Region: Value 1998-2003
Table 27 Retail Sales of Analgesics by Region: % Value Growth 1998-2003
Table 28 Analgesics Company Shares 2001-2003
Table 29 Analgesics Brand Shares 2001-2003
Table 30 Analgesics Brand Ranking by Region 2003
Table 31 Retail Sales of Analgesics by Standard/Herbal Split 1998/2003
5.2 New Product Developments
Summary 1 Analgesics: New Product Launches 2003
5.3 Forecast Sector Performance
Table 32 Forecast Retail Sales of Analgesics by Subsector: Value 2003-2008
Table 33 Forecast Retail Sales of Analgesics by Subsector: % Value Growth 2003-2008
5.4 Forecast Sector Performance by Region
Table 34 Forecast Sales of Analgesics by Region: Value 2003-2008
Table 35 Forecast Sales of Analgesics by Region: % Value Growth 2003-2008
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6. COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
6.1 Sector Performance
Table 36 Preference for TCM/Western Cold Remedies Among Rural Patients by Region in 2002
Table 37 Retail Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 1998-2003
Table 38 Retail Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 1998-2003
Table 39 Retail Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Region: Value 1998-2003
Table 40 Retail Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Region: % Value Growth 1998-2003
Table 41 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares 2001-2003
Table 42 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares 2001-2003
Table 43 Cough, Cold and Allergy (Hay Fever) Remedies Brand Ranking by Region 2003
Table 44 Retail Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Standard/Herbal Split 1998/2003
6.2 Decongestants
Table 45 Retail Sales of Decongestants by Type: Value 1998-2003
Table 46 Retail Sales of Decongestants by Type: % Value Growth 1998-2003
6.3 Child-specific Cough, Cold and Allergy Remedies
Table 47 Retail Sales of Child-specific Cough, Cold and Allergy Remedies by Type: Value 1998-2003
Table 48 Retail Sales of Child-specific Cough, Cold and Allergy Remedies by Type: % Value Growth 1998-2003
6.4 New Product Developments
Summary 2 Cough, Cold and Allergy (Hay Fever) Remedies: New Product Launches 2002-2003
6.5 Forecast Sector Performance
Table 49 Forecast Retail Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 50 Forecast Retail Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
6.6 Forecast Sector Performance by Region
Table 51 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Region: Value 2003-2008
Table 52 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Region: % Value Growth 2003-2008
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7. DIGESTIVE REMEDIES
7.1 Sector Performance
Table 53 Retail Sales of Digestive Remedies by Subsector: Value 1998-2003
Table 54 Retail Sales of Digestive Remedies by Subsector: % Value Growth 1998-2003
Table 55 Retail Sales of Digestive Remedies by Region: Value 1998-2003
Table 56 Retail Sales of Digestive Remedies by Region: % Value Growth 1998-2003
Table 57 Digestive Remedies Company Shares 2001-2003
Table 58 Digestive Remedies Brand Shares 2001-2003
Table 59 Digestive Remedies Brand Ranking by Region 2003
Table 60 Retail Sales of Digestive Remedies by Standard/Herbal Split 1998/2003
7.2 Other Indigestion and Heartburn Remedies
Table 61 Retail Sales of Other Indigestion and Heartburn Remedies by Type: Value 1998-2003
Table 62 Retail Sales of Other Indigestion and Heartburn Remedies by Type: % Value Growth 1998-2003
7.3 New Product Development
7.4 Forecast Sector Performance
Table 63 Forecast Retail Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 64 Forecast Retail Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
7.5 Forecast Sector Performance by Region
Table 65 Forecast Sales of Digestive Remedies by Region: Value 2003-2008
Table 66 Forecast Sales of Digestive Remedies by Region: % Value Growth 2003-2008
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8. MEDICATED SKIN CARE
8.1 Sector Performance
Table 67 Retail Sales of Medicated Skin Care by Subsector: Value 1998-2003
Table 68 Retail Sales of Medicated Skin Care by Subsector: % Value Growth 1998-2003
Table 69 Retail Sales of Medicated Skin Care by Region: Value 1998-2003
Table 70 Retail Sales of Medicated Skin Care by Region: % Value Growth 1998-2003
Table 71 Medicated Skin Care Company Shares 2001-2003
Table 72 Medicated Skin Care Brand Shares 2001-2003
Table 73 Medicated Skin Care Brand Ranking by Region 2003
Table 74 Retail Sales of Medicated Skin Care by Standard/Herbal Split 1998/2003
8.2 Acne Treatments
Table 75 Acne Treatments Brand Shares 2001-2003
8.3 Hair Loss Treatments
8.4 New Product Developments
Summary 3 Medicated Skin Care: New Product Launches 2002-2003
8.5 Forecast Sector Performance
Table 76 Forecast Retail Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 77 Forecast Retail Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
8.6 Forecast Sector Performance by Region
Table 78 Forecast Sales of Medicated Skin Care by Region: Value 2003-2008
Table 79 Forecast Sales of Medicated Skin Care by Region: % Value Growth 2003-2008
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9. VITAMINS AND DIETARY SUPPLEMENTS
9.1 Sector Performance
Table 80 Retail Sales of Vitamins and Dietary Supplements by Subsector: Value 1998-2003
Table 81 Retail Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 1998-2003
Table 82 Retail Sales of Vitamins and Dietary Supplements by Region: Value 1998-2003
Table 83 Retail Sales of Vitamins and Dietary Supplements by Region: % Value Growth 1998-2003
Table 84 Vitamins and Dietary Supplements Company Shares 2001-2003
Table 85 Vitamins and Dietary Supplements Brand Shares 2001-2003
Table 86 Vitamins and Dietary Supplements Brand Ranking by Region 2003
9.2 Vitamins
Table 87 Retail Sales of Vitamins by Type: Value 1998-2003
Table 88 Retail Sales of Vitamins by Type: % Value Growth 1998-2003
Table 89 Vitamins Brand Shares 2001-2003
9.3 Dietary Supplements
Table 90 Retail Sales of Dietary Supplements by Type: Value 1998-2003
Table 91 Retail Sales of Dietary Supplements by Type: % Value Growth 1998-2003
Table 92 Dietary Supplements Brand Shares 2001-2003
9.4 New Product Developments
Summary 4 Vitamins and Dietary Supplements: New Product Launches 2002-2003
9.5 Forecast Sector Performance
Table 93 Forecast Retail Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 94 Forecast Retail Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
9.6 Forecast Sector Performance by Region
Table 95 Forecast Sales of Vitamins and Dietary Supplements by Region: Value 2003-2008
Table 96 Forecast Sales of Vitamins and Dietary Supplements by Region: % Value Growth 2003-2008
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10. SMOKING CESSATION AIDS
10.1 Sector Performance
Table 100 Retail Sales of Smoking Cessation Aids by Region: % Value Growth 1998-2003
Table 101 NRT Patches Brand Shares 2001-2003
Table 102 Smoking Cessation Aids Brand Ranking by Region 2003
Table 97 Retail Sales of Smoking Cessation Aids by Subsector: Value 1998-2003
Table 98 Retail Sales of Smoking Cessation Aids by Subsector: % Value Growth 1998-2003
Table 99 Retail Sales of Smoking Cessation Aids by Region: Value 1998-2003
10.2 Number of Smokers
Table 103 Number of Smokers by Gender 1998-2002
10.3 New Product Developments
Summary 5 Smoking Cessation Aids: New Product Launches 2003
10.4 Forecast Sector Performance
Table 104 Forecast Retail Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 105 Forecast Retail Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
10.5 Forecast Sector Performance by Region
Table 106 Forecast Sales of Smoking Cessation Aids by Region: Value 2003-2008
Table 107 Forecast Sales of Smoking Cessation Aids by Region: % Value Growth 2003-2008
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11. EYE CARE
11.1 Sector Performance
Table 108 Retail Sales of Eye Care by Subsector: Value 1998-2003
Table 109 Retail Sales of Eye Care by Subsector: % Value Growth 1998-2003
Table 110 Retail Sales of Eye Care by Region: Value 1998-2003
Table 111 Retail Sales of Eye Care by Region: % Value Growth 1998-2003
Table 112 Eye Care Company Shares 2001-2003
Table 113 Eye Care Brand Shares 2001-2003
Table 114 Eye Care Brand Ranking by Region 2003
11.2 Forecast Sector Performance
Table 115 Forecast Retail Sales of Eye Care by Subsector: Value 2003-2008
Table 116 Forecast Retail Sales of Eye Care by Subsector: % Value Growth 2003-2008
11.3 Forecast Sector Performance by Region
Table 117 Forecast Sales of Eye Care by Region: Value 2003-2008
Table 118 Forecast Sales of Eye Care by Region: % Value Growth 2003-2008
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12. WOUND TREATMENTS
12.1 Sector Performance
Table 119 Retail Sales of Wound Treatments by Subsector: Value 1998-2003
Table 120 Retail Sales of Wound Treatments by Subsector: % Value Growth 1998-2003
Table 121 Retail Sales of Wound Treatments by Region: Value 1998-2003
Table 122 Retail Sales of Wound Treatments by Region: % Value Growth 1998-2003
Table 123 Wound Treatments Brand Shares 2001-2003
Table 124 Wound Treatments Brand Ranking by Region 2003
12.2 Forecast Sector Performance
Table 125 Forecast Retail Sales of Wound Treatments by Subsector: Value 2003-2008
Table 126 Forecast Retail Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
12.3 Forecast Sector Performance by Region
Table 127 Forecast Sales of Wound Treatments by Region: Value 2003-2008
Table 128 Forecast Sales of Wound Treatments by Region: % Value Growth 2003-2008
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