Marketing & Advertising

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China and Direct Marketing
By Access Asia
This report is the first census on the state of the DM industry in China conducted by Access Asia and the China Direct Marketing Association.
$665.00

China Outdoor Advertising Industry
By China Knowledge Press
The report contains chapters on the industry's current situation, factors affecting the industry, the outlook for future development, profiles of the main companies in the sector, and analysis of related laws and regulations.
$395.00

China Television Advertising Industry
By China Knowledge Press
This report analyzes closely the profiles of China's TV viewers, in terms of their gender, age, education, income levels and so on, providing companies who wish to advertise via China's TV media relevant and insightful information.
$395.00

Branding in China
By China Knowledge Press
This book gives readers a direct and unique approach towards building their brands in an exciting market like China.
$59.00