 
December 2004
41 pages
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Table of Contents
This report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2004), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2009 illustrate how the market is set to change.
Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products and food for specific intolerances.
Why buy this report?
- Get insight into trends in market performance (historic and forecasts)
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use Euromonitor’s research as a starting point for exploring new business opportunities
Table of Contents
1. INTRODUCTION
2. MARKET BACKGROUND
2.1 Legislation
2.2 Lifestyles
2.3 Food Culture
2.4 Obesity Rates
2.5 Retailer Activity/Private Label
3. KEY TRENDS AND DEVELOPMENTS
4. CONFECTIONERY
4.1 Headlines
4.2 Confectionery by Health and Wellness Category
Table 1 Confectionery Retail Sales by Health and Wellness Category 2002-2004
Table 2 Confectionery Forecast Retail Sales by Health and Wellness Category 2004-2009
Table 3 Confectionery Retail Sales by Health and Wellness Category: % Growth 2002-2009
4.3 Brand Case Study
Summary 1 Wrigley’s Juicy Fruit Case study: Summary
4.4 New Product Developments
Summary 2 Confectionery: New Product Launches 2003/4
4.5 Pricing Strategies
Summary 3 Pricing: Standard vs HW: Confectionery Products 2004
5. BAKERY PRODUCTS
5.1 Headlines
5.2 Bakery Products by Health and Wellness Category
Table 4 Bakery products Retail Sales by Health and Wellness Category 2002-2004
Table 5 Bakery products Forecast Retail Sales by Health and Wellness Category 2004-2009
Table 6 Bakery products Retail Sales by Health and Wellness Category: % Growth 2002-2009
5.3 Brand Case Study
Summary 4 Danone Sunny Breakfast Biscuits Case study: Summary
5.4 New Product Developments
Summary 5 Bakery products: New Product Launches 2003/4
5.5 Pricing Strategies
Summary 6 Pricing: Standard vs HW: Bakery Products 2004
6. DAIRY PRODUCTS
6.1 Headlines
6.2 Dairy Products by Health and Wellness Category
Table 7 Dairy products Retail Sales by Health and Wellness Category 2002-2004
Table 8 Dairy products Forecast Retail Sales by Health and Wellness Category 2004-2009
Table 9 Dairy products Retail Sales by Health and Wellness Category: % Growth 2002-2009
6.3 Brand Case Study
Summary 7 Yili High Calcium Milk Case study: Summary
6.4 New Product Developments
Summary 8 Dairy products: New Product Launches 2003/4
6.5 Pricing Strategies
Summary 9 Pricing: Standard vs HW: Dairy Products 2004
7. READY MEALS
7.1 Headlines
7.2 Ready Meals by Health and Wellness Category
8. OILS AND FATS
8.1 Headlines
8.2 Oils and Fats by Health and Wellness Category
Table 10 Oils and fats Retail Sales by Health and Wellness Category 2002-2004
Table 11 Oils and fats Forecast Retail Sales by Health and Wellness Category 2004-2009
Table 12 Oils and fats Retail Sales by Health and Wellness Category: % Growth 2002-2009
8.3 Brand Case Study
Summary 10 Fortune Vitamin A Soya bean Oil Case study: Summary
8.4 New Product Developments
Summary 11 Oils and fats: New Product Launches 2003/4
8.5 Pricing Strategies
Summary 12 Pricing: Standard vs HW: Oils and Fats 2004
9. SECTOR SUMMARIES
9.1 Health and Wellness Sweet and Savoury
Snacks
Table 13 Sweet and savoury snacks Retail Sales by Health and Wellness Category 2002-2004
Table 14 Sweet and savoury snacks Forecast Retail Sales by Health and Wellness Category 2004-2009
Table 15 Sweet and savoury snacks Retail Sales by Health and Wellness Category: % Growth 2002-2009
9.2 Health and Wellness Sauces, Dressings and Condiments
9.3 Health and Wellness Baby Food
Table 16 Baby food Retail Sales by Health and Wellness Category 2002-2004
Table 17 Baby food Forecast Retail Sales by Health and Wellness Category 2004-2009
Table 18 Baby food Retail Sales by Health and Wellness Category: % Growth 2002-2009
9.4 Health and Wellness Soup and Pasta
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