Frozen Fish and Seafood in China

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Access Asia
December 2004
109 pages
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Table of Contents
Executive Summary

Table of Contents

CHINA CONTACT I
CONTENTS II
INTRODUCTION
Report Coverage
Executive Summary
Glossary
Relevant Access Asia Reports
Free Monthly Online Newsletters
MARKET BACKGROUND
Fast Facts
Regions of China
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
    1 CHINA�S FROZEN FOOD RETAIL MARKET
      1.1 Overview
      1.2 China�s Total Food Market
        1.2.1 Total Food Market: Food and Non-food Sales
        Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD IN CHINA, 1997-2003
        1.2.2 Total Food Market: Food/Non-food Sales Split
        Table 1.2 PERCENTAGE BREAKDOWN OF SALES BY FOOD AND NON-FOOD IN CHINA, 1997-2003
        1.2.3 Total Food Market: Urban and Rural Split
        Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD IN CHINA, 1997-2003
        1.2.4 Total Food Market: Total Value Trends
        Table 1.4 CURRENT VALUE OF FOOD SALES BY MAJOR PRODUCT CATEGORY IN CHINA, 1997-2003
        1.2.5 Total Food Market: Urban Value Trends

        Table 1.5 URBAN FOOD SALES VALUE BY MAJOR PRODUCT CATEGORY IN CHINA, 1997-2003
        1.2.6 Total Food Market: Rural Value Trends
        Table 1.6 VALUE OF RURAL FOOD SALES BY MAJOR PRODUCT CATEGORY IN CHINA, 1997-2003
      1.3 China�s Frozen Seafood Market
        1.3.1 Frozen Seafood: Sector Size
        Table 1.7 MARKET FOR FROZEN SEAFOOD IN CHINA, 1997-2003
        1.3.2 Frozen Seafood: Sector Shares
        Table 1.8 % BREAKDOWN OF FROZEN SEAFOOD IN CHINA, 1997-2003
        1.3.3 Frozen Seafood: Growth Rates
        Table 1.9 % ANNUAL GROWTH FOR FROZEN SEAFOOD IN CHINA, 1997-2003
      1.4 Market Shares
        1.4.1 Market Shares: Frozen Aquatic Produce Market Volume Shares

        Table 1.10 LEADING NATIONAL FROZEN AQUATIC PRODUCE MARKET COMPANY SHARES BY SALES REVENUE, 2001/2002
      1.5 Prices
        1.5.1 Prices: Retail Price Indices
        Table 1.11 RETAIL PRICE INDICES BY BROAD SECTOR IN CHINA, 1997-2003
        1.5.2 Prices: Average Unit Values
        Table 1.12 AVERAGE UNIT RETAIL PRICES ON FROZEN SEAFOOD, 1997-2003
        1.5.3 Prices: Average Unit Value Growth
        Table 1.13 GROWTH OF AVERAGE UNIT RETAIL PRICES ON FROZEN SEAFOOD, 1997-2003
        1.5.6 Prices: Selected Retail Prices

        Table 1.14 RETAIL PRICES ON SELECTED FROZEN SEAFOOD PRODUCTS IN CHINA, 2004
      1.7 Frozen Seafood Outlook
        1.7.1 Outlook: Forecast Trends
        1.7.2 Outlook: Sector Values
        Table 1.15 FORECAST SALES OF FROZEN SEAFOOD IN CHINA, 2004-2008
        1.7.3 Outlook: Sector Breakdown
        Table 1.16 FORECAST PERCENTAGE BREAKDOWN OF FROZEN SEAFOOD IN CHINA, 2004-2008
        1.7.4 Outlook: Sector Growth
        Table 1.17 FORECAST ANNUAL GROWTH OF FROZEN SEAFOOD IN CHINA, 2004-2008
      1.8 Current Issues
        1.8.1 Current Issues: Legislation
        1.8.2 Current Issues: Food Safety
        1.8.3 Current Issues: Organic Production
        1.8.4 Current Issues: Genetically Modified (GM) Food
        1.8.5 Current Issues: Black Market

    2 MARKETING & DISTRIBUTION
      2.1 Marketing & Advertising
        2.1.1 Marketing & Advertising: Trends
        2.1.2 Marketing & Advertising: Revenues by Leading Advertised Product Categories
        Table 2.1 TOP TEN ADVERTISED PRODUCT CATEGORIES IN CHINA, 2001
        2.1.3 Marketing & Advertising: Legislation Affecting China�s Advertising Industry
        2.1.4 Marketing & Advertising: Brand Preferences in China
        2.1.5 Marketing and Advertising in China: Brand Equity
        2.1.6 Marketing & Advertising: Emerging Local Brands
        Table 2.2 CHINA�S 25 MOST VALUABLE BRANDS, 2002
        2.1.7 Marketing & Advertising: Packaging & Presentation
        2.1.8 Marketing & Advertising: Pricing Issues
        2.1.9 Marketing & Advertising: Brand Marketing Strategies
         2.1.10 Marketing & Advertising: Product Launches & Promotions
         2.1.11 Marketing & Advertising: Geographical Expansion Within China
         2.1.12 Marketing & Advertising: Direct Mail
         2.1.13 Marketing & Advertising: Direct Sales
         2.1.14 Marketing & Advertising: The Threat from Fakes and Counterfeits
         2.1.15 Marketing & Advertising: Consumer Protection Policies
         2.1.16 Marketing & Advertising: Refrigerated Cabinets

      2.2 Consumers
        2.2.1 Consumers: The Chinese Consumer
        2.2.2 Consumers: The Effects of Political Change
        2.2.3 Consumers: Responses to Economic Change
        2.2.4 Consumers: Urban Consumer Profile
        Table 2.3 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
        Table 2.4 GROWTH IN URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
        2.2.5 Consumers: Rural Consumer Profile
        Table 2.5 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003

        Table 2.6 GROWTH IN RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
        2.2.6 Consumer Profile: Frozen Food Consumers
        Table 2.7 NUMBER OF OWNERS OF FREEZERS PER 100 URBAN HOUSEHOLDS, 1998-2002
      2.3 Wholesale Distribution
        2.3.1 Wholesale Distribution: Opening the Market: Relaxing of Joint Venture Legislation
        2.3.2 Wholesale Distribution: Opening the Market: Foreign Wholesale Involvement
        2.3.3 Wholesale Distribution: Opening the Market: Expanded Foreign Involvement
        2.3.4 Wholesale Distribution: Opening the Market: Imported Goods Distribution
        2.3.5 Wholesale Distribution: Opening the Market: Imported Goods Tariffs
        2.3.6 Wholesale Distribution: Opening the Market: Locally Produced Goods Distribution
        2.3.7 Wholesale Distribution: Total Market Size

        Table 2.8 TOTAL CURRENT VALUE WHOLESALE PURCHASES, SALES & INVENTORY, 1995-2001
        2.3.8 Wholesale Distribution: Market by Sector
        Table 2.9 TOTAL CURRENT VALUE IN THE WHOLESALE TRADE BY PRODUCT SECTOR, 1995-2001
        2.3.9 Wholesale Distribution: Leading Frozen Food Wholesalers
        Table 2.10 LEADING WHOLESALERS OF FROZEN FOODS, 2002
      2.4 Retail Distribution
        2.4.1 Retail Distribution: Number of Retail Outlets by Type
        Table 2.11 NUMBER OF RETAIL OUTLETS BY TYPE OF OUTLET, 1997-2003
        2.4.2 Retail Distribution: Total Sales by Retail Outlet Type
        Table 2.12 RETAIL SALES BY OUTLET TYPE, 1997-2003
        2.4.3 Retail Distribution: Leading Supermarket & Convenience Store Chain Outlets
        Table 2.13 19 LEADING CHAIN DEPARTMENT STORES NUMBER OF OUTLETS, 2001-2002
        2.4.4 Retail Distribution: Leading Supermarket & Convenience Store Chain Sales Per Outlet
        Table 2.14 19 LEADING CHAIN DEPARTMENT STORES AVERAGE SALES REVENUE PER OUTLET, 2001-2002
        2.4.5 Retail Distribution: Leading Supermarket & Convenience Store Chain Sales
        Table 2.15 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS RANKED BY SALES TURNOVER, 2001-2002
        2.4.6 Retail Distribution: Supermarket & Convenience Store Chain Shares
        Table 2.16 TOP 20 SUPERMARKET & CONVENIENCE STORE CHAINS� SHARES OF TOTAL SECONDARY FOOD STORE SALES 2001-2002
        2.4.7 Retail Distribution: Leading Supermarket & Convenience Store Chain Outlets
        Table 2.17 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS NUMBER OF OUTLETS, 2001-2002
        2.4.8 Retail Distribution: Leading Supermarket & Convenience Store Chain Sales Per Outlet
        Table 2.18 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS AVERAGE SALES REVENUE PER OUTLET, 2001-2002
        2.4.9 Retail Distribution: Retail Sales by Outlet
        Table 2.19 % BREAKDOWN OF FROZEN SEAFOOD SALES BY OUTLET TYPE, 1997-2003

    3 SOURCES OF SUPPLY
      3.3 Frozen Aquatic Products Manufacturing Industry
        3.3.1 Frozen Aquatic Products Manufacturing Industry: Industry Manufacturers & Revenue
        Table 3.1 TOTAL NUMBER OF FROZEN AQUATIC PRODUCTS MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2002
        3.3.2 Frozen Aquatic Products Manufacturing Industry: Industry Revenue & Profit
        Table 3.2 FROZEN AQUATIC PRODUCTS INDUSTRY REVENUE & PROFIT COMPARED, 1995-2002
        3.3.3 Frozen Aquatic Products Manufacturing Industry: Regional Output Volume
        Table 3.3 REGIONAL STATISTICS OF CHINA�S LEADING FROZEN AQUATIC PRODUCTS MANUFACTURERS, 2002
      3.4 Key Frozen Aquatic Products Manufacturers
        3.4.1 Key Frozen Aquatic Products Manufacturers: Key Statistics
        Table 3.4 SUMMARY STATISTICS OF CHINA�S LEADING FROZEN AQUATIC PRODUCTS MANUFACTURERS, 2002
        3.4.2 Key Frozen Aquatic Products Manufacturers: Industry Revenue Shares
        Table 3.5 CHINA�S LEADING FROZEN AQUATIC PRODUCTS MANUFACTURERS % SHARE OF INDUSTRY REVENUES, 2002
        3.4.3 Key Frozen Aquatic Products Manufacturers: Industry Profit Shares
        Table 3.6 CHINA�S LEADING FROZEN AQUATIC PRODUCTS MANUFACTURERS % SHARE OF INDUSTRY PROFITS, 2002
        3.4.4 Key Frozen Aquatic Products Manufacturers: Profitability
        Table 3.7 CHINA�S LEADING FROZEN AQUATIC PRODUCTS MANUFACTURERS PROFITABILITY, 2002
        3.4.5 Key Frozen Aquatic Products Manufacturers: Revenue Per Employee
        Table 3.8 CHINA�S LEADING FROZEN AQUATIC PRODUCTS MANUFACTURERS AVERAGE REVENUES PER EMPLOYEE, 2002
      3.7 Imports
        3.7.1 Imports: Value
        Table 3.9 FROZEN SEAFOODS IMPORT VALUE, 1996-2002
        Table 3.10 % BREAKDOWN OF FROZEN SEAFOODS IMPORT VALUE, 1996-2002
        Table 3.11 % ANNUAL GROWTH OF FROZEN SEAFOODS IMPORT VALUE, 1996-2002
        3.7.2 Imports: Volume
        Table 3.12 FROZEN SEAFOODS IMPORT VOLUME, 1996-2002
        Table 3.13 % BREAKDOWN OF FROZEN SEAFOODS IMPORT VOLUME, 1996-2002
        Table 3.14 % ANNUAL GROWTH OF FROZEN SEAFOODS IMPORT VOLUME, 1996-2002
      3.9 Exports
        3.9.1 Exports: Value
        Table 3.15 FROZEN SEAFOODS EXPORT VALUE, 1996-2002

        Table 3.16 % BREAKDOWN OF FROZEN SEAFOODS EXPORT VALUE, 1996-2002
        Table 3.17 % ANNUAL GROWTH OF FROZEN SEAFOODS EXPORT VALUE, 1996-2002
        3.9.2 Exports: Volume
        Table 3.18 FROZEN SEAFOODS EXPORT VOLUME, 1996-2002
        Table 3.19 % BREAKDOWN OF FROZEN SEAFOODS EXPORT VOLUME, 1996-2002
        Table 3.20 % ANNUAL GROWTH OF FROZEN SEAFOODS EXPORT VOLUME, 1996-2002

    4 SWOT ANALYSIS
      4.1 Strengths
      4.2 Weaknesses
      4.3 Opportunities
      4.4 Threats
    5 COMPANY PROFILES
      5.1 Andes Pacific International Holdings
      Table 5.1 ANDES PACIFIC: FINANCIAL RESULTS 2001/2002*
       5.12 Qingdao Kangda Foreign Trade Group Co., Ltd.
       Table 5.2 QINGDAO KANGDA FOREIGN TRADE GROUP CO., LTD.: FINANCIAL RESULTS, 2002
       5.13 Rizhao Aquatic Products Group Co.
       Table 5.3 RIZHAO AQUATIC PRODUCTS GROUP CO.: FINANCIAL RESULTS, 2001/2002
       5.14 Shandong Chishan Aquatic Products Group Co., Ltd.
       Table 5.4 SHANDONG CHISHAN AQUATIC PRODUCTS GROUP CO., LTD.: FINANCIAL RESULTS, 2002
       5.16 Shandong Jinghai Industrial Co., Ltd.
       Table 5.5 SHANDONG JINGHAI INDUSTRIAL CO., LTD.: FINANCIAL RESULTS, 2002
       5.19 Shandong Qingshun Fishery Co., Ltd.
       Table 5.6 SHANDONG QINGSHUN FISHERY CO., LTD.: FINANCIAL RESULTS, 2001/2002
       5.20 Shandong Sunjiatuan Aquatic Products Group Co.
       Table 5.7 SHANDONG SUNJIATUAN AQUATIC PRODUCTS GROUP CO.: FINANCIAL RESULTS, 2001/2002
       5.22 Shandong Xunshan Aquatic Products Group Co., Ltd.
       Table 5.8 SHANDONG XUNSHAN AQUATIC PRODUCTS GROUP CO., LTD.: FINANCIAL RESULTS, 2002
       5.23 Shandong Yuankuang Industrial Group Co., Ltd.

       Table 5.9 SHANDONG YUANKUANG INDUSTRIAL GROUP CO., LTD.: FINANCIAL RESULTS, 2002
       5.26 Shanghai Yili Aibei Food Co., Ltd.
       Table 5.10 SHANGHAI YILI AIBEI FOOD CO., LTD.: FINANCIAL RESULTS, 2002
       5.32 Wendeng Qiandao Fishery Co.
       Table 5.11 WENDENG QIANDAO FISHERY CO.: FINANCIAL RESULTS, 2001/2002
       5.33 Wendeng Zeku Aquatic Products Co., Ltd.
       Table 5.12 WENDENG ZEKU AQUATIC PRODUCTS CO., LTD.: FINANCIAL RESULTS, 2001/2002
       5.35 Zhoushan Industrial Co., Ltd.
       Table 5.13 ZHOUSHAN INDUSTRIAL CO., LTD.: FINANCIAL RESULTS, 2001/2002

    6 CONTACTS
      6.1 Trade Organisations
        6.1.1 China National Cereals, Oils & Foodstuffs Import & Export Corporation
        6.1.2 All-China Federation of Industry & Commerce
      6.2 Government Departments
        6.2.1 State Economic and Trade Commission � State Light Industry Bureau
        6.2.2 Ministry of Agriculture
    7 RELEVANT EXHIBITIONS & TRADE FAIRS
      7.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou)
      7.2 Tianjin Exhibition on Food Machinery & Packing
      7.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food
      7.4 Food Ingredients & Food Ingredients Asia
      7.5 Agro-Foodtech
      7.6 SIAL China
      7.7 International Fast Food Products Exhibition
      7.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show
      7.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics

       7.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment
       7.11 International Exhibition For Food & Drink South China
       7.12 International Exhibition For Hotel & Bakery South China
       7.13 International Quick Frozen Food Exhibition
       7.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show
       7.15 Food China
       7.16 International Food, Packaging, Print, Plastic Products Exhibition
       7.17 Zhejiang Food & Drink Summer Sales Show
       7.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show
       7.19 Shanghai International Food Machine & Package Machine Expo
       7.20 China International Fair For Food, Food Processing & Packaging
       7.21 Shanghai International Supermarket Expo

       7.22 Shanghai International Food Expo
       7.23 Packtech & Foodtech
       7.24 Liaoning Food Show
       7.25 Food & Hotel South China
       7.26 Chengdu International Food, Food Processing & Packaging Show
       7.27 International Food Show
       7.28 Interfood Shanghai
       7.29 International Food Processing & Packaging Machinery Exhibition
       7.30 China Food Industry Exhibition
       7.31 China International Dairy Product & Technology Exhibition
    8 EXCHANGE RATES
      8.1 Exchange Rates: China
      Table 8.1 AVERAGE ANNUAL EXCHANGE RATES, 1997�2003
      8.2 Exchange Rates: Hong Kong
      Table 8.2 AVERAGE ANNUAL EXCHANGE RATES, 1997�2003

Executive Summary

Executive Summary:

China is changing rapidly and so are its tastes. As a consumer society emerges, so new products are appearing with increasing regularity. Frozen fish and seafood are among them.

Fish is a growing market as are most sectors of the assorted seafood categories.

Rising average annual incomes, greater ownership of fridges and freezers, increased exposure to western and international cuisines and a greater array of goods in the supermarket are all combining to increase sales of frozen foods in China.

Historically, frozen fish and seafood sales have been restricted by the lack of widespread ownership of freezers, and the common habit of buying fresh produce on a daily basis, rather than buying weekly and storing at home for later use.

The arrival of the fast-food chains, western-style supermarkets, greater awareness of frozen foods and the emergence of a generation both willing and able to try new products has meant that the market for frozen foods has made great strides in China.

The increasingly busy lifestyles of urban Chinese in particular have led to an increased demand for convenience foods, such as frozen ready meals. Also, and increasing number of people are finding it difficult to go shopping for food each day, and so more people are now buying foods for use another day, leading to an increased acceptance of frozen food use.

Canned Seafood in China
$1,170.00

Fresh & Processed Fish & Seafood in China
$2,150.00