Financial Cards and Payments in Taiwan

[ Home > Financial Services > Banking > Financial Cards and Payments in Taiwan ]

Euromonitor International
Feb 2011
PDF, Word, HTML or print
US$900
Email delivery or print shipment
US$60 more for print shipment

About this Report

This Euromonitor market report provides market trend and market growth analysis of the Financial Cards and Payments industry in Taiwan. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Financial Cards and Payments in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Financial Cards and Payments in Taiwan?
What are the major operators and issuers in Taiwan?
How will regulation impact the market?
What is the current state of emerging payment technologies such as mobile commerce?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Financial Cards and Payments in Taiwan, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Sample Analysis

EXECUTIVE SUMMARY

Economic recovery boosts retail value growth of transactions

After a gloomy performance in 2009, the current retail value growth of financial cards and payments transactions in Taiwan turned around in 2010, as, with the exception of charge card transactions and �other� paper payment types, all categories of transactions registered positive current retail value growth. The key to this transformation was a turnaround in consumer confidence backed by increased focus on measures to stimulate consumer spending.

EasyCard moves into micropayments

Micropayments underwent massive expansion in 2010, as EasyCard Corp, the operator of Taipei�s public transport smartcard, EasyCard, launched its micropayment service in April 2010. This new development has enabled consumers to make purchases with their EasyCard at a large number of participating outlets, including convenience stores and retail outlets.

Slow rate of new product development

There was very little new product development in credit cards and debit cards in 2010. During the economic downturn, the focus of players in these categories was on minimising risk and improving cost effectiveness. Therefore card issuers pursued expansion through existing products and increased usage. Many card issuers also favoured expanding their own branded cards over products that are co-branded with retailers. Many companies also reduced their product portfolios, by letting go of underperforming cards.

Leading companies drive development

The leading players in the various categories of financial cards and payments all command a strong presence, in particular EasyCard Corp, which launched new products and services in 2010 and thus had a significant impact on the competitive environment.

Growth and development to return

Micropayments are expected to increase further in strength and importance over the forecast period and the EasyCard is expected to play an ever more important role in the lives of consumers and in financial cards and payments in Taiwan. However, further education on and integration of pre-paid cards will be required over the forecast period. Demand for products in debit cards is expected to increase slowly over the forecast period while new product development in credit cards is expected to pick up speed.

Financial Cards and Payments in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Economic recovery boosts retail value growth of transactions

EasyCard moves into micropayments

Slow rate of new product development

Leading companies drive development

Growth and development to return

KEY TRENDS AND DEVELOPMENTS

Economy on the rebound

Rising unemployment in Taiwan

Micropayments come of age

Costs play a key role in the operations of card issuers

The strong position of government-owned and large financial companies

MARKET INDICATORS

Table 1 Number of POS Terminals 2005-2010

Table 2 Number of ATMs 2005-2010

Table 3 Value Lost to Fraud 2005-2010

Table 4 Card Expenditure by Location 2010

Table 5 Card Expenditure by Category 2010

Table 6 Financial Cards in Circulation by Type: % Number of Cards 2005-2010

Table 7 Domestic versus Foreign Spend 2010

MARKET DATA

Table 8 Consumer Payments: Value 2005-2010

Table 9 Consumer Payments: Number of Transactions 2005-2010

Table 10 Financial Cards: Number of Cards in Circulation 2005-2010

Table 11 Financial Cards Transactions: Value 2005-2010

Table 12 Financial Cards: Number of Transactions 2005-2010

Table 13 Financial Cards: Number of Accounts 2005-2010

Table 14 Financial Cards: Number of Cards by Issuer 2005-2009

Table 15 Financial Cards: Number of Cards by Operator 2005-2009

Table 16 Financial Cards: Card Payment Transaction Value by Operator 2005-2009

Table 17 Financial Cards: Card Payment Transaction Value by Issuer 2005-2009

Table 18 Consumer Payments Forecast: Value 2010-2015

Table 19 Consumer Payments Forecast: Number of Transactions 2010-2015

Table 20 Financial Cards Forecast: Number of Cards in Circulation 2010-2015

Table 21 Financial Cards Forecast: Value 2010-2015

Table 22 Financial Cards Forecast: Number of Transactions 2010-2015

Table 23 Financial Cards Forecast: Number of Accounts 2010-2015

DEFINITIONS

ATM function

Debit function

Credit function

Commercial credit cards

Charge card function

Commercial charge cards

Open Loop pre-paid function

Closed Loop pre-paid function

Store cards

Pre-paid

Contact Smart Card

Contactless Smart Card

Card Expenditure by Location

Card Expenditure by Sector

Domestic versus Foreign

Value lost to fraud

Summary 1 Research Sources

Financial Cards and Payments in Taiwan - Company Profiles

Cathay Financial Holding Co Ltd - Financial Cards and Payments - Taiwan

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Cathay Financial Holding Co Ltd: Competitive Position 2009

Chinatrust Financial Holding Co Ltd - Financial Cards and Payments - Taiwan

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Chinatrust Financial Holding Co Ltd: Competitive Position 2009

E Sun Financial Holding Co Ltd - Financial Cards and Payments - Taiwan

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 E Sun Financial Holding Co Ltd: Competitive Position 2009

EasyCard Corp - Financial Cards and Payments - Taiwan

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 12 EasyCard Corp: Competitive Position 2009

Fubon Financial Holding Co Ltd - Financial Cards and Payments - Taiwan

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 15 Fubon Financial Holding Co Ltd: Competitive Position 2009

ATM Transactions in Taiwan - Category Analysis

HEADLINES

TRENDS

The number of ATM cards in circulation increased by 2% in 2010. However, over the review period, the number of ATM cards in circulation as a share of the number of financial cards in circulation decreased from over 66% in 2005 to 62% in 2010. Stiff competition, ranging from higher interest rates to attractive packages enticed consumers to open and maintain multiple accounts and this tended to be common among younger consumers. However, the high degree of competition over the review period left card issuers with many cards that were either inactive or used very rarely.

COMPETITIVE LANDSCAPE

According to Financial Supervisory Commission, domestic players continued to lead in ATM cards in 2009. Chunghwa Post Co Ltd accounted for by far the largest share of ATM cards in circulation, of over 13% in 2009, followed by Cathay Financial Holding Co Ltd, Hua Nan Financial Holding Co Ltd and Taiwan Cooperative Bank, which are all close rivals, each accounting for shares of around 6% of number of ATM cards in circulation.

PROSPECTS

The number of ATM cards in circulation in Taiwan is expected to grow by a volume CAGR of just 1% over the forecast period, as this is a well developed category of financial cards. There is little room for expansion owing to the high penetration of ATM cards among the Taiwanese population.

CATEGORY DATA

Table 24 ATM Cards Category Performance: 2005-2010

Table 25 ATM Cards Category Performance: Number of Cards in Circulation 2005-2010

Table 26 ATM Cards Category Performance: % Growth 2005-2010

Table 27 ATM Cards in Circulation Category Performance: % Growth 2005-2010

Table 28 ATM Cards Forecast Category Performance: 2010-2015

Table 29 ATM Cards Forecast Category Performance: Number of Cards in Circulation 2010-2015

Table 30 ATM Cards Forecast Category Performance: % Growth 2010-2015

Table 31 ATM Cards in Circulation Forecast Category Performance: % Growth 2010-2015

Charge Card Transactions in Taiwan - Category Analysis

HEADLINES

TRENDS

The use of charge cards decreased in Taiwan over the review period, as charge cards faced stiff competition from rival cards, particularly credit cards, owing to factors such as wider merchant acceptability. Furthermore the economic downturn dampened demand for charge cards, as a result of which both Amex and Diners Club cards experienced a decline in popularity.

COMPETITIVE LANDSCAPE

In 2009, the leading operator in charge cards in Taiwan was American Express Co, with a share of number of cards in circulation of 57%, followed by Diners Club International Ltd with a share of 43%. The only company to operate commercial charge cards in Taiwan is American Express Co.

PROSPECTS

The number of charge cards in circulation is expected to grow by a CAGR of -2% over the forecast period. Despite expected economic recovery in Taiwan, growth in charge card ownership and usage is expected to be stifled by the appeal of credit cards and the difficulties in obtaining charge cards. Also, the area of cross over between credit cards and charge cards is expected to increase, particularly with regard to member services and benefits. However, the status of charge cards is expected to continue to appeal to a select group of consumers.

CATEGORY DATA

Table 32 Charge Cards Category Performance: 2005-2010

Table 33 Charge Cards Category Performance: Number of Cards in Circulation 2005-2010

Table 34 Charge Cards Category Performance: % Growth 2005-2010

Table 35 Charge Cards in Circulation Category Performance: % Growth 2005-2010

Table 36 Personal Charge Cards Category Performance: 2005-2010

Table 37 Personal Charge Cards Category Performance: Number of Cards in Circulation 2005-2010

Table 38 Personal Charge Cards Category Performance: % Growth 2005-2010

Table 39 Personal Charge Cards in Circulation Category Performance: % Growth 2005-2010

Table 40 Commercial Charge Cards Category Performance: 2005-2010

Table 41 Commercial Charge Cards Category Performance: Number of Cards in Circulation 2005-2010

Table 42 Commercial Charge Cards Category Performance: % Growth 2005-2010

Table 43 Commercial Charge Cards in Circulation Category Performance: % Growth 2005-2010

Table 44 Charge Cards: Number of Cards by Issuer 2005-2009

Table 45 Charge Cards: Number of Cards by Operator 2005-2009

Table 46 Charge Cards Payment Transaction Value by Issuer 2005-2009

Table 47 Charge Cards Payment Transaction Value by Operator 2005-2009

Table 48 Personal Charge Cards: Number of Cards by Issuer 2005-2009

Table 49 Personal Charge Cards: Number of Cards by Operator 2005-2009

Table 50 Personal Charge Cards Transaction Value by Issuer 2005-2009

Table 51 Personal Charge Cards Transaction Value by Operator 2005-2009

Table 52 Commercial Charge Cards: Number of Cards by Issuer 2005-2009

Table 53 Commercial Charge Cards: Number of Cards by Operator 2005-2009

Table 54 Commercial Charge Cards Payment Transaction Value by Issuer 2005-2009

Table 55 Commercial Charge Cards Payment Transaction Value by Operator 2005-2009

Table 56 Charge Cards Forecast Category Performance: 2010-2015

Table 57 Charge Cards Forecast Category Performance: Number of Cards in Circulation 2010-2015

Table 58 Charge Cards Forecast Category Performance: % Growth 2010-2015

Table 59 Charge Cards in Circulation Forecast Category Performance: % Growth 2010-2015

Table 60 Personal Charge Cards Forecast Category Performance: 2010-2015

Table 61 Personal Charge Cards Forecast Category Performance: Number of Cards in Circulation 2010-2015

Table 62 Personal Charge Cards Forecast Category Performance: % Growth 2010-2015

Table 63 Personal Charge Cards in Circulation Forecast Category Performance: % Growth 2010-2015

Table 64 Commercial Charge Cards Forecast Category Performance: 2010-2015

Table 65 Commercial Charge Cards Forecast Category Performance: Number of Cards in Circulation 2010-2015

Table 66 Commercial Charge Cards Forecast Category Performance: % Growth 2010-2015

Table 67 Commercial Charge Cards in Circulation Forecast Category Performance: % Growth 2010-2015

Credit Card Transactions in Taiwan - Category Analysis

HEADLINES

TRENDS

Over the second half of 2009, credit card issuers reduced their activities in terms of issuing new cards as the focus in credit cards moved to bank branded credit cards. Since the middle of 2009, co-branded credit cards have gradually decreased in importance. Compared to co-branded credit cards, bank branded credit cards offer greater flexibility and they are not restricted to particular retailers or services. They are also less expensive for card issuers to operate. Bank branded credit cards also enable banks to engage in customised marketing and thus to appeal to a wider range of consumers.

COMPETITIVE LANDSCAPE

Chinatrust Financial Holding Co Ltd remained the leading issuer of credit cards in Taiwan in 2009, with nearly five million cards in circulation. In 2010, the company increased its card member benefits and dropped its handling fees while many of its competitors reduced their card member benefits. The company aims to focus once again on the mass issuing of credit cards in order to increase its consumer base. According to trade sources, the company had the second highest amount of non-performing credit loans, of NT$2.3 billion in 2009, among leading players in credit cards. In 2010, the company launched a new iPlan credit card, which enables consumers to select from several pre-payment schemes that suit their ability to make repayments and their level of disposable income, in order to help consumers to better manage their finances.

PROSPECTS

The number of credit cards in circulation is expected to grow by a low volume CAGR of 1% over the forecast period, owing to the low expected growth in number of cards in circulation of both commercial credit cards and personal credit cards over the forecast period. The high penetration rate of personal credit cards is also expected to hamper the growth of credit cards. In addition, card issuers are expected to focus more on increasing card usage than �mass� issuing of credit cards over the forecast period.

CATEGORY DATA

Table 68 Credit Cards Category Performance: 2005-2010

Table 69 Credit Cards Category Performance: Number of Cards in Circulation 2005-2010

Table 70 Credit Cards Category Performance: % Growth 2005-2010

Table 71 Credit Cards in Circulation Category Performance: % Growth 2005-2010

Table 72 Personal Credit Cards Category Performance: 2005-2010

Table 73 Personal Credit Cards Category Performance: Number of Cards in Circulation 2005-2010

Table 74 Personal Credit Cards Category Performance: % Growth 2005-2010

Table 75 Personal Credit Cards in Circulation Category Performance: % Growth 2005-2010

Table 76 Commercial Credit Cards Category Performance: 2005-2010

Table 77 Commercial Credit Cards Category Performance: Number of Cards in Circulation 2005-2010

Table 78 Commercial Credit Cards Category Performance: % Growth 2005-2010

Table 79 Commercial Credit Cards in Circulation Category Performance: % Growth 2005-2010

Table 80 Credit Cards: Number of Cards by Issuer 2005-2009

Table 81 Credit Cards: Number of Cards by Operator 2005-2009

Table 82 Credit Cards Payment Transaction Value by Issuer 2005-2009

Table 83 Credit Cards Payment Transaction Value by Operator 2005-2009

Table 84 Personal Credit Cards: Number of Cards by Issuer 2005-2009

Table 85 Personal Credit Cards: Number of Cards by Operator 2005-2009

Table 86 Personal Credit Cards Payment Transaction Value by Issuer 2005-2009

Table 87 Personal Credit Cards Payment Transaction Value by Operator 2005-2009

Table 88 Commercial Credit Cards: Number of Cards by Issuer 2005-2009

Table 89 Commercial Credit Cards: Number of Cards by Operator 2005-2009

Table 90 Commercial Credit Cards Payment Transaction Value by Issuer 2005-2009

Table 91 Commercial Credit Cards Payment Transaction Value by Operator 2005-2009

Table 92 Credit Cards Forecast Category Performance: 2010-2015

Table 93 Credit Cards Forecast Category Performance: Number of Cards in Circulation 2010-2015

Table 94 Credit Cards Forecast Category Performance: % Growth 2010-2015

Table 95 Credit Cards in Circulation Forecast Category Performance: % Growth 2010-2015

Table 96 Personal Credit Cards Forecast Category Performance: 2010-2015

Table 97 Personal Credit Cards Forecast Category Performance: Number of Cards in Circulation 2010-2015

Table 98 Personal Credit Cards Forecast Category Performance: % Growth 2010-2015

Table 99 Personal Credit Cards in Circulation Forecast Category Performance: % Growth 2010-2015

Table 100 Commercial Credit Cards Forecast Category Performance: 2010-2015

Table 101 Commercial Credit Cards Forecast Category Performance: Number of Cards in Circulation 2010-2015

Table 102 Commercial Credit Cards Forecast Category Performance: % Growth 2010-2015

Table 103 Commercial Credit Cards in Circulation Forecast Category Performance: % Growth 2010-2015

Debit Transactions in Taiwan - Category Analysis

HEADLINES

TRENDS

Debit cards benefitted from various factors over the review period and in 2010 such as the credit card debt crisis, the economic downturn and continued activity on the part of operators. In terms of number of cards in circulation, debit cards registered dynamic growth of 25% in 2010 and in terms of retail value growth of transactions debit cards registered growth of 23% in 2010. The credit card debt crisis in Taiwan in the mid- 2000s led to increased uptake of debit cards, the popularity of which remained very strong over the review period.

COMPETITIVE LANDSCAPE

Visa Debit, which was launched by Visa Inc in 2000, remained by far the most important type of debit card in Taiwan in 2009. Despite accounting for a share of 13% of number of debit cards in circulation in 2009, this card operator accounted for a retail value share of 94% of debit card transactions in 2009. There were 17 issuers of Visa Debit cards at the end of 2010, up from 15 in 2008. Marketing of Visa Debit became much more visible in the mid-2000s, thus helping to boost the number of cards in circulation and the volume of debit transactions.

PROSPECTS

The number of debit cards in circulation is expected to grow by a healthy CAGR of 7% over the forecast period however this is expected to be significantly lower than the CAGR over the review period. Growth in number of cards in circulation is expected to be driven by an increase in number of cards issued with SmartPay function.

CATEGORY DATA

Table 104 Debit Cards Category Performance: 2005-2010

Table 105 Debit Cards Category Performance: Number of Cards in Circulation 2005-2010

Table 106 Debit Cards Category Performance: % Growth 2005-2010

Table 107 Debit Cards in Circulation Category Performance: % Growth 2005-2010

Table 108 Debit Cards: Number of Cards by Issuer 2005-2009

Table 109 Debit Cards: Number of Cards by Operator 2005-2009

Table 110 Debit Cards Payment Transaction Value by Issuer 2005-2009

Table 111 Debit Cards Payment Transaction Value by Operator 2005-2009

Table 112 Debit Cards Forecast Category Performance: 2010-2015

Table 113 Debit Cards Forecast Category Performance: Number of Cards in Circulation 2010-2015

Table 114 Debit Cards Forecast Category Performance: % Growth 2010-2015

Table 115 Debit Cards in Circulation Forecast Category Performance: % Growth 2010-2015

Pre-Paid Card Transactions in Taiwan - Category Analysis

HEADLINES

TRENDS

Prior to the introduction of the Act Governing Issuance of Electronic Stored Value Cards on 23 January 2009, the issue of stored value cards could only be handled by banking institutions. However, this new legislation opened up the category of pre-paid cards to new companies. The new legislation also sets a limit of NT$10,000 on the stored value of cards. Following the introduction of this new legislation, merchant acceptance of EasyCard, a closed loop pre-paid card used on the public transportation system in Taipei, was actively expanded by its operator EasyCard Corp. As a result of this, in 2010, EasyCard could be used for payment of parking and payment of purchases in various chained retail outlets and foodservice outlets.

COMPETITIVE LANDSCAPE

EasyCard Corp remained by far the leading issuer and operator of pre-paid cards in Taiwan in 2009. The company issues all EasyCards with the exception of co-branded EasyCard credit cards, which are issued by eight banks and of which there were 2.8 million cards in 2010, accounting for a share of 15% of all EasyCards. As an operator, EasyCard Corp accounted for a share of 56% of the number of pre-paid cards in circulation in 2009 and it accounted for a retail value share of 73% of pre-paid transactions.

PROSPECTS

The number of pre-paid cards in circulation is expected to grow by a moderate volume CAGR of 2% over the forecast period while pre-paid card transactions are expected to grow by a significant constant retail value CAGR of 9%. Growth is expected to be driven by further expansion of the application of EasyCard for micropayments, for example of products in retail outlets as well as for government and other services. Its use is also expected to expand further geographically into regions outside of Taipei and northern Taiwan.

CATEGORY DATA

Table 116 Pre-paid Cards Category Performance: 2005-2010

Table 117 Open Loop Pre-paid Cards Category Performance: 2005-2010

Table 118 Closed Loop Pre-paid Cards Category Performance: 2005-2010

Table 119 Pre-paid Cards Category Performance: Number of Cards in Circulation 2005-2010

Table 120 Pre-paid Cards Category Performance: % Growth 2005-2010

Table 121 Open Loop Pre-paid Cards Category Performance: % Growth 2005-2010

Table 122 Closed Loop Pre-paid Cards Category Performance: % Growth 2005-2010

Table 123 Pre-paid Cards in Circulation Category Performance: % Growth 2005-2010

Table 124 Pre-paid Cards: Number of Cards by Issuer 2005-2009

Table 125 Pre-paid Cards: Number of Cards by Operator 2005-2009

Table 126 Pre-paid Cards Transaction Value by Issuer 2005-2009

Table 127 Pre-paid Cards Transaction Value by Operator 2005-2009

Table 128 Open Loop Pre-paid Cards: Number of Cards by Issuer 2005-2009

Table 129 Open Loop Pre-paid Cards: Number of Cards by Operator 2005-2009

Table 130 Open Loop Pre-paid Cards Transaction Value by Issuer 2005-2009

Table 131 Open Loop Pre-paid Cards Transaction Value by Operator 2005-2009

Table 132 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2005-2009

Table 133 Closed Loop Pre-paid Cards: Number of Cards by Operator 2005-2009

Table 134 Closed Loop Pre-paid Cards Transaction Value by Issuer 2005-2009

Table 135 Closed Loop Pre-paid Cards Transaction Value by Operator 2005-2009

Table 136 Pre-paid Cards Forecast Category Performance: 2010-2015

Table 137 Open Loop Pre-paid Cards Forecast Category Performance: 2010-2015

Table 138 Closed Loop Pre-paid Cards Forecast Category Performance: 2010-2015

Table 139 Pre-paid Cards Forecast Category Performance: Number of Cards in Circulation 2010-2015

Table 140 Pre-paid Cards Forecast Category Performance: % Growth 2010-2015

Table 141 Open Loop Pre-paid Cards Forecast Category Performance: % Growth 2010-2015

Table 142 Closed Loop Pre-paid Cards Forecast Category Performance: % Growth 2010-2015

Table 143 Pre-paid Cards in Circulation Forecast Category Performance: % Growth 2010-2015

Store Card Transactions in Taiwan - Category Analysis

HEADLINES

TRENDS

In 2010, there were no longer any significant store card operators in Taiwan and the number of store cards in circulation was negligible. Hypermarket retailer Carrefour introduced a store card in 2000, which at its peak had a cardholder base in excess of 300,000 people. This card was removed in 2006 and the retailer encouraged cardholders to apply for the co-branded Carrefour credit card, issued by Union Bank of Taiwan.

COMPETITIVE LANDSCAPE

With extensive choices in financial cards available to consumers in Taiwan and healthy competition amongst rival card issuing companies there exists little room for the further development of store cards. Retailers are discouraged from launching store cards due to the associated operating costs while consumers are not attracted due to the limited acceptance of such cards. In contrast, credit cards have much wider merchant acceptance and credit card holders can also benefit from numerous gifts and rewards.

PROSPECTS

Store cards are not expected to increase in presence in Taiwan over the forecast period. The widespread appeal, widespread merchant acceptance and wide range of gifts and rewards with credit cards are expected to hamper any attempts to launch new store cards.

CATEGORY DATA

Table 144 Store Cards Category Performance: 2005-2010

Table 145 Store Cards Category Performance: Number of Cards in Circulation 2005-2010

Table 146 Store Cards: Number of Cards by Issuer 2005-2009

Table 147 Store Cards: Payment Transaction Value by Issuer 2005-2009

Segmentation

This market research report includes the following:

Financial Cards and Payments
- Financial Cards in Circulation
  - ATM Function
  - Charge Card Function
    - Commercial Charge Cards
    - Personal Charge Cards
  - Credit Function
    - Commercial Credit Cards
    - Personal Credit Cards
  - Debit Function
  - Pre-Paid Function
    - Closed Loop Pre-Paid Function
    - Open Loop Pre-Paid Function
  - Store Cards
- Transactions
  - Total Cards Transactions
    - ATM Transactions
    - Card Payment Transactions
      - Charge Card Transactions
        
        Commercial Charge Card Transactions
        
        Personal Charge Card Transactions
      - Credit Card Transactions
        
        Commercial Credit Card Transactions
        
        Personal Credit Card Transactions
      - Debit Transactions
      - Pre-Paid Transactions
        
        Closed Loop Pre-Paid Card Transactions
        
        Open Loop Pre-Paid Card Transactions
      - Store Card Transactions
  - Consumer Payment Transactions
    - Card Payment Transactions (Excl Commercial)
    - Electronic Direct/ACH Transactions
    - Paper Payment Transactions
      - Cash Transactions
      - Other Paper Payment Types

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

Market Sizes
Company Shares
Analysis by Type
Card Expenditure by Location
Card Expenditure by Sector
Domestic vs Foreign Spend

Market size details:

Retail value retail selling price % growth
Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price real (constant 2008) prices % growth
Retail value retail selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY
Number of cards
Number of cards % growth
Number of cards per capita
Number of accounts
Number of accounts % growth
Number of accounts per capita
Transactions
Transactions % growth
Transactions per capita
Retail value retail selling price nominal (current) prices % growth
Retail value retail selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY

Methodology

Global insight and local knowledge

With 40 years’ experience of developed and emerging markets, Euromonitor International’s research method is built on a unique combination of specialist industry knowledge and in-country research expertise.

This approach is what enables us to achieve our goal of building a market consensus view of size, shape and trends across the full distribution universe of each category. We factor in whichever channels are relevant, from large-scale grocery to direct sellers, from discount stores to local mom-and-pop outlets.

Industry specialists

Each industry we cover is managed by an Industry Manager and team of Industry Analysts who research and report on their specialist categories all year round.

Our collaborative approach to research means that these industry teams are in constant dialogue with industry players and opinion formers. The planning of our research programmes reflects latest market trends and industry events. In completing each update project, this provides invaluable input to the testing, review and finalisation of our data.

The specialist in-house teams bring together findings from all stages of the annual research process. They work closely with in-country analysts, assess and challenge data and exercise final editorial control over the publication of new data and analysis.

Country and regional analysts

Our in-country analyst network is managed by country and regional analysts in our offices around the world. Working closely with each in-country team, the regional research management team ensures that all country researchers are well schooled in best practices, from the information collected in store checks, to the dialogue we build in trade surveys. Our country analysts ensure that national reports explain the data trends and provide clear insights into the local market’s dynamics.

In-country research network

To deliver fresh insights every year in countries all around the world, we believe the strongest approach is to use analysts on the ground. They bring fluency in local language, physical proximity to the best sources, an ability to engage directly with local industry contacts, and an awareness of how the products and services we study are advertised, sold and consumed. These are essential parts of our ability to report incisively on these markets.

Research Methodology

Our research methods

Each Euromonitor International industry report is based on a core set of research techniques:

Desk research

With industry events, corporate activity, trends and new product introductions tracked year round by our industry team, desk research provides a starting point for the in-country research programme. Our in-country researchers will access the following sources:

National statistics offices governmental and official sources
National and international trade press
National and international trade associations
Industry study groups and other semi-official sources
Company financials and annual reports
Broker reports
Online databases
The financial, business and mainstream press

Accessing sources is only the first step. The ability to interpret and reconcile often conflicting information across multiple sources is a key aspect of the added value we provide.

Store checks

Store checks are an integral part of our methods for product industries. Carried out on the ground across a relevant mix of channels, the information gained provides first-hand insights into the products we are researching, specifically:

Place: We track products in all relevant channels, selective and mass, store and non-store
Product: What are innovations in products, pack sizes and formats?
Price: What are brand price variations across channels, how do private label’s prices compare to those of branded goods?
Promotion: What are marketing and merchandising trends, offers, discounts and tie-ins?

Findings are cross-referenced with brand share data analysis. The results, combined with the findings of desk research, provide a strong basis for identifying key areas of questioning to take forward into our trade survey.

Trade survey

Interaction with global players at corporate HQ and regional levels is complemented by unique local data and insights from our in-country trade surveys around the world. Through the high profile of the Euromonitor International brand, we are able to talk directly to a wide range of sources and therefore inform our analysis with the knowledge and opinions of the leading operators in the market.

Trade surveys allow us to:

Fill gaps in available published data per company
Generate a consensus view of the size, structure and strategic direction of the category
Access year-in-progress data where published sources are out of date
Evaluate the experts’ views on current trends and market developments

In building our composite industry view, we engage with a variety of personnel in key players at all points of the supply chain: materials suppliers, manufacturers, distributors, retailers and service operators. We also interview desk research sources: industry associations; study groups; and third party observers from the trade and financial press.

Our objective is to engage in conversation with trade sources in which we exchange ideas and views on the industry, sharing our work-in-progress findings on supply/demand dynamics and potential. This dialogue enhances both parties’ understanding of the local market. The scope and reach of our trade survey also serves to eliminate bias (intentional and unintentional) from any single source.

Company analysis

At a global level, our company research combines our mix of industry interaction and use of secondary sources such as annual accounts, broker reports, financial press and databases. From a data perspective, the aim is to build “top-down” estimates of major players’ total global and regional sales.

At a country level, in line with local reporting requirements, we access annual accounts, national-specific company databases and local company websites. These are all invaluable sources as we build a view of each domestic player’s size and position within very specific categories of the industry.

Forecasts

Data projections and future performance analysis are key elements of Euromonitor International’s market intelligence. Working with historic trends of 15 years or more, a key aspect of our trade survey is to engage industry insider views of the next five years. Will volumes maintain their historic trend? Will price increases or falls of recent years continue, accelerate or slow down? Will increasing demand for one product cannibalise sales of another?

Forecasts represent many of the essential conclusions we have reached about the current state of the market, how it works and how it behaves under different macro and micro conditions. Our written analysis will state the assumptions and the trade opinion behind whether our predictions are optimistic or pessimistic, so that clients can use our statistical forecasts with confidence.

Data validation

All data is subjected to an exhaustive review process, at country, regional and global levels.

The interpretation and review of sources and data inputs forms a central part of the collaboration between industry teams and country researchers. Numbers are delivered to regional and global offices with an audit trail of sources and calculations to allow for a thorough evaluation of data sense and integrity.

Upon completion of the country review phase, data is then reviewed on a comparative basis at regional and then at a global level. Comparative checks are carried out on per capita consumption and spending levels, growth rates, patterns of category and subcategory breakdowns and distribution of sales by channel. Top-down estimates are reviewed against bottom-up regional and global market and company sales totals.

Where marked differences are seen between proximate country markets or ones at similar developmental levels, supplementary research is conducted in the relevant countries to confirm and/or amend those findings. This process ensures international comparability across the database, that consistent category and subcategory definitions have been used and that all data has been correctly tested. We make sure that possible discrepancies between different published sources have been reconciled and that our interpretation of opinion and expectation from each country’s trade sources has been applied to form a coherent international pattern.

Market analysis

Another integral part of all our research programmes is that all Euromonitor International data is accompanied by clear written analysis. From a research perspective, this explains and substantiates data findings. From a client perspective, this offers unique insights into local consumption trends, routes to market, brand preferences, channel dynamics and future trends.

Our country level analysis also provides invaluable input into the ability of our central industry specialist teams to marry local insights with strategic conclusions on the direction of the market regionally and globally.


		Financial Cards in Taiwan EMi-TW-FC-PDF$900.00


		Financial Cards in Taiwan EMi-TW-FC-WD$900.00


		Financial Cards in Taiwan EMI-TW-FC-HL$900.00


		Financial Cards in Taiwan EMi-TW-FC-PS$960.00

Financial Cards and Payments in China
$900.00

Financial Cards and Payments in Hong Kong, China
$900.00

About this Report

About this Report

Sample Analysis

EXECUTIVE SUMMARY

Economic recovery boosts retail value growth of transactions

EasyCard moves into micropayments

Slow rate of new product development

Leading companies drive development

Growth and development to return

Table of Contents

Table of Contents

Financial Cards and Payments in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Economic recovery boosts retail value growth of transactions

EasyCard moves into micropayments

Slow rate of new product development

Leading companies drive development

Growth and development to return

KEY TRENDS AND DEVELOPMENTS

Economy on the rebound

Rising unemployment in Taiwan

Micropayments come of age

Costs play a key role in the operations of card issuers

The strong position of government-owned and large financial companies

MARKET INDICATORS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

ATM function

Debit function

Credit function

Commercial credit cards

Charge card function

Commercial charge cards

Open Loop pre-paid function

Closed Loop pre-paid function

Store cards

Pre-paid

Contact Smart Card

Contactless Smart Card

Card Expenditure by Location

Card Expenditure by Sector

Domestic versus Foreign

Value lost to fraud

Financial Cards and Payments in Taiwan - Company Profiles

Cathay Financial Holding Co Ltd - Financial Cards and Payments - Taiwan

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Chinatrust Financial Holding Co Ltd - Financial Cards and Payments - Taiwan

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

E Sun Financial Holding Co Ltd - Financial Cards and Payments - Taiwan

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

EasyCard Corp - Financial Cards and Payments - Taiwan

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Fubon Financial Holding Co Ltd - Financial Cards and Payments - Taiwan

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

COMPETITIVE POSITIONING

ATM Transactions in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Charge Card Transactions in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE