Euromonitor International
Dec 2011
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Table of Contents
About this Report
Overview
Discover the latest market trends and uncover sources of future market growth for the Beer industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beer industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beer in Hong Kong, China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Beer in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
- What are the most popular flavours within non-alcoholic beer?
- What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
- Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
- Has the recession benefited domestic lager over imported lager?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Alcoholic Drinks market research database.
Sample Analysis
TRENDS
- In 2011 beer saw 3% volume growth to reach 158 million litres in sales. As the social drinking scene in Hong Kong expanded, such products were no longer confined to being consumed at pubs and clubs. More consumers were purchasing beer for consumption at home and at social gatherings. This led to steady volume growth of beer products.
COMPETITIVE LANDSCAPE
- Domestic label San Miguel Brewery Hong Kong Ltd dominates the competitive environment with 37% of volume sales in 2011, and registered volume growth of 2%. The company maintained its success by creating new brands and product tastes to suit different consumer preferences while continuing with its traditional favourites. Through careful market research on consumer tastes and listening to customer feedback, San Miguel Brewery Hong Kong Ltd saw its volume sales grow steadily in 2011.
PROSPECTS
- Beer is expected to post a volume CAGR of 2% to reach 172 million litres in 2016. Both on- and off-trade are forecast to show similar volume growth rates. As social drinking becomes even more popular, on-trade sales of beer will see steady growth. At the same time consumers will also purchase beer products from supermarkets for consumption at home.
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| | | | | Fabs (Flavoured Alcoholic Beverages) in Hong Kong
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