 
October 2004
About 10 pages
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US$198
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Executive Summary
- DESKTOP PERSONAL COMPUTERS: MARKET SIZE
The desktop personal computers market for China grew by 15.5% over the previous year to RMB68.4 billion (US$8.25 billion) in 2003.
- DESKTOP PERSONAL COMPUTERS: MARKET SECTORS
The commercial sector was the largest sector in the Chinese desktop personal computer market in 2003. Sector sales amounted to RMB28.5 billion (US$3.4 billion), or 41.7% of the total market turnover.
- DESKTOP PERSONAL COMPUTERS: SHARE OF MARKET
Lenovo, majority-owned by the Chinese government, is the largest maker of desktop PCs in China with a market share of 27% in 2003.
- DESKTOP PERSONAL COMPUTERS: RESEARCH& DEVELOPMENT
The total adspend for the desktop personal computer market in China was RMB615.6 million (US$74.2 million) in 2003. This increased by 15.3% over the previous year.
- DESKTOP PERSONAL COMPUTERS: CORPORATE OVERVIEW
The desktop personal computers market for China is fragmented with the top ten manufacturers accounting for 77% of total industry sales.
- DESKTOP PERSONAL COMPUTERS: Dell
The global turnover grew by 17.1% over the past year to US$41.4 billion in 2003.
- DESKTOP PERSONAL COMPUTERS: Tsinghua Tongfang Co Ltd
Turnover increased by 23% over the past year to RMB6.7 billion (US$808.2 million) in 2003.
- DESKTOP PERSONAL COMPUTERS: Lenovo
The global turnover declined by 2.9% over the past year to HKD20,233 million in 2003.
- DESKTOP PERSONAL COMPUTERS: Founder
Turnover increased by 7.7% over the past year to HKD1.5 billion in 2003.
- DESKTOP PERSONAL COMPUTERS: DISTRIBUTION
The distributor and retail stores network channel accounted for about 50% of all sales in 2003.
- DESKTOP PERSONAL COMPUTERS: CONSUMER PROFILE
The Eastern region had the largest regional share in terms of units sold with 2,637,000 units. The Northern and the Southern regions have sold 2,523,000 and 2,329,000 units respectively.
- DESKTOP PERSONAL COMPUTERS: MARKET FORECASTS
The desktop PC market is forecasted to grow by 100% to RMB137 billion (US$16.5 billion) over the review period.
- DESKTOP PERSONAL COMPUTERS: SECTOR FORECASTS
The commercial sector is expected to remain the largest by 2008, comprised of 42% of total market turnover. Sector sales are expected to increase by 82% to RMB58 billion (US$6.9 billion).
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