 
October 2004
About 10 pages
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Table of Contents
Executive Summary
Euromonitor’s Computer Peripherals in China Major Market Profile presents an overview of the national market. Use Euromonitor’s data to quickly establish market sizes and shares, pinpoint growth markets and trends and get concise information on the industry’s major corporate players. Forecasts to 2007 illustrate how the market is set to change.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore and Shanghai and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
- COMPUTER PERIPHERALS: MARKET SIZE
The computer peripherals market in China increased 28.7% over the past year to RMB13.6 billion (US$1.6 billion) in 2003.
- COMPUTER PERIPHERALS: MARKET SECTORS
The printers sector was the largest sector in the market growing by 55.6%, with 77.6% of total sales, worth RMB10.6 billion (US$1.27 billion) in 2003. This sector consisted of three main products: dot matrix, inkjet, and laser printers.
- COMPUTER PERIPHERALS: SHARE OF MARKET
Seiko Epson, HP, Canon, and Lenovo dominated China’s peripherals market, with a combined 82.7% share of the market.
- COMPUTER PERIPHERALS: MARKETING ACTIVITY
Key improvements and development in both color laser engines and print paths enabled end-users to harness greater color throughout without loss of quality at a fraction of previous cost.
- COMPUTER PERIPHERALS: CORPORATE OVERVIEW
There were more than 10 brands in the computer peripherals market. The top four manufacturers had a combined market share of 82.7% in 2003.
- COMPUTER PERIPHERALS: Seiko Epson Corporation
The global turnover grew by 6.9% over the past year to JPY1,413.2 billion in 2003.
- COMPUTER PERIPHERALS: Hewlett-Packard Company
HP’s global turnover increased by 29% over the past year to US$73 billion in 2003.
- COMPUTER PERIPHERALS: Lexmark International Group Inc
The global turnover grew by 9.1 % over the past year to US$4,754.7 million in 2003. China market has contributed greatly to the company's progress with an annual growth rate of more than 50%.
- COMPUTER PERIPHERALS: Canon Electronic Inc
The global turnover grew by 6.9% over the past year to JPY78.5 billion in 2003.
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- COMPUTER PERIPHERALS: Lenovo
The global turnover declined by 3% over the past year to HKD20,233 million in 2003.
- COMPUTER PERIPHERALS: DISTRIBUTION
The distributor and retail stores network channel accounted for 50% of all computer peripherals sales in 2003.
- COMPUTER PERIPHERALS: CONSUMER PROFILE
The Northern region had the largest regional share in terms of total sales. The Northern, Eastern, Southern, and Southwestern regions demands have experienced growth over the previous year while others have slowed down.
- COMPUTER PERIPHERALS: MARKET FORECASTS
The market is expected to grow by 67.5% over the forecast period to RMB22.9 billion (US$2.76 billion) by 2008.
- COMPUTER PERIPHERALS: SECTOR FORECASTS
The printers sector is expected to remain the largest by 2008, to comprise 70% of total market turnover. Sector sales are expected to increase by 41.8% to RMB16,144.5 million (US$1,947.5 million).
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Table of Contents
COMPUTER PERIPHERALS: MARKET SIZE
TABLE 1 MARKET SIZE 1999-2003
COMPUTER PERIPHERALS: MARKET SECTORS
TABLE 2 MARKET SECTORS 1999-2003
COMPUTER PERIPHERALS: SHARE OF MARKET
TABLE 3 SHARE OF MARKET 2003
COMPUTER PERIPHERALS: MARKETING ACTIVITY
TABLE 4 MARKETING ACTIVITY 2001
COMPUTER PERIPHERALS: CORPORATE OVERVIEW
TABLE 5 CORPORATE OVERVIEW 2003
COMPUTER PERIPHERALS: Seiko Epson Corporation
TABLE 6 SEIKO EPSON CORPORATION
COMPUTER PERIPHERALS: Hewlett-Packard Company
TABLE 7 HEWLETT-PACKARD COMPANY
COMPUTER PERIPHERALS: Lexmark International Group Inc
TABLE 8 LEXMARK INTERNATIONAL GROUP INC
COMPUTER PERIPHERALS: Canon Electronic Inc
TABLE 9 CANON ELECTRONIC INC
COMPUTER PERIPHERALS: Lenovo
TABLE 10 LENOVO
COMPUTER PERIPHERALS: DISTRIBUTION
TABLE 11 DISTRIBUTION 2003
COMPUTER PERIPHERALS: CONSUMER PROFILE
TABLE 12 CONSUMER PROFILE - REGIONAL SHARE OF COMPUTER PERIPHERALS EXPENDITURE IN 2002 %
COMPUTER PERIPHERALS: MARKET FORECASTS
TABLE 13 MARKET FORECASTS 2003-2008
COMPUTER PERIPHERALS: SECTOR FORECASTS
TABLE 14 SECTOR FORECASTS 2004-2008
COMPUTER PERIPHERALS: SOURCES
COMPUTER PERIPHERALS: DEFINITIONS
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