 
Consumer Lifestyle Reports in China provide current and detailed snapshots
of the unique behaviours, attitudes and spending patterns of consumers in
China. In addition to covering important core topics like household disposable
income, consumer expenditure, savings and credit and housing and home
ownership, this report also contains hard-to-find statistics on
more specific consumer-related topics like eating and drinking habits, shopping
habits, preferred types of stores and retail venues, clothing and fashion
trends and descriptions of how consumers spend their leisure and recreation
time.
A consumer segmentation section in the report breaks down the China’s
consumers by specific age groups, ranging from babies and infants to
pensioners; highlighting the factors that influence purchasing decisions and
the products in greatest demand for each segment.
Amongst other information, the Consumer Lifestyle in China report includes
the following:
- Five most important trends currently affecting consumers in China
- Break-down and analysis of the China’s population statistics,
discussing such key factors as age, ethnicity, education and income and their
effect on consumer markets
- Households segmented and analysed using a wide range of factors, such as
number of occupants and with or without children
- Detailed statistics and forecasts on activity in core categories of
consumer expenditure such as housing, food and drink, transport, leisure and
recreation and communications, as well as expenditure in categories like
cosmetics and toiletries and consumer electronics
- Identifies key distribution channels and shopping trends in major product
sectors
- Describes current fashion trends (many often unique to the country) as
well as attitudes toward personal appearance, health and wellness and beauty
that influence patterns of consumer spending
- Reveals what consumers in China do when they stay in, go out, seek out
entertainment, and go on holiday
- Provides insight on the impact of technology, both in the home and while
on the move
Use the Consumer Lifestyle in China report to answer questions
including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure
trends?
- How many households own microwave ovens? Personal computers?
Refrigerators?
- On the whole, are the China’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the China’s healthcare
system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends,
attitudes and behaviour in China with relevant data conveniently laid
out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the
factors that influence daily decision-making processes of China consumers as
they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some
cases similar) consumer attributes and characteristics that explain the
demand for specific products and services in China
- Quickly grasp the dynamics and direction of China’s retail
distribution network in order to understand how manufacturers and
distributors get their products to consumers
Table of Contents
STRUCTURE OF THE REPORT
CONSUMER TRENDS
Disparate measures
Outlook
Impact
Shoppingland!
Outlook
Impact
Multi-dimensional shoppers
Outlook
Impact
The Rise and rise of taobao.com
Outlook
Impact
Specialist pragmatist consumers
Outlook
Impact
CONSUMER SEGMENTATION
Babies and Infants
Impact
Kids
Impact
Tweenagers
Impact
Teens
Impact
Twenty-somethings
Impact
Thirty-somethings
Impact
Middle-aged Adults
Impact
Older Population
Impact
- Table 1 Consumer Segmentation: 2005-2009
- Table 2 Consumer Segmentation: 2010-2020
PEOPLE
Population
Impact
Marital Status
Impact
Town or Country
Impact
- Table 3 Population by Age: 2005-2009
- Table 4 Population by Age: 2010-2020
- Table 5 Male Population by Age: 2005-2009
- Table 6 Male Population by Age: 2010-2020
- Table 7 Female Population by Age: 2005-2009
- Table 8 Female Population by Age: 2010-2020
- Table 9 Population by Ethnic Groups: 2005-2009
- Table 10 Population by Ethnic Groups: 2010-2020
- Table 11 Population by Marital Status: 2005-2009
- Table 12 Population by Marital Status: 2010-2020
- Table 13 Marriage and Divorce Rates/Average Age at First Marriage:
2005-2009
- Table 14 Population by Urban/Rural Location and Population Density:
2005-2009
- Table 15 Population by Urban/Rural Location and Population Density:
2010-2020
- Table 16 Population by Major Cities: 2005-2009
- Table 17 Population by Major Cities: 2010-2020
HOUSE AND HOMEHouseholds by Annual Disposable IncomeImpactHouseholds by Number of OccupantsImpactSingle-person HouseholdsImpactCouples without ChildrenImpactCouples with ChildrenImpactSingle-parent FamiliesImpact
- Table 18 Annual Disposable Income per Household (Current Value):
2005-2009
- Table 19 Annual Disposable Income per Household (Constant 2009 Value):
2010-2020
- Table 20 Households by Number of Persons: 2005-2009
- Table 21 Households by Number of Persons: 2010-2020
- Table 22 Households by Type: 2005-2009
- Table 23 Households by Type: 2010-2020
Home OwnershipImpactRunning CostsImpactShopping for Household GoodsImpactPossession of Household DurablesImpactDIY and GardeningImpactPet OwnershipImpact
- Table 24 Households by Tenure: 2005-2009
- Table 25 Households by Tenure: 2010-2020
- Table 26 Households by Type of Dwelling: 2005-2009
- Table 27 Households by Type of Dwelling: 2010-2020
- Table 28 Running Costs: 2005-2009
- Table 29 Possession of Household Durables: 2005-2009
- Table 30 Possession of Household Durables: 2010-2020
- Table 31 Pet Population: 2005-2009
INCOMEAverage IncomeAverage Income by Age
- Table 32 Annual Gross and Disposable Income (Current Value):
2005-2009
- Table 33 Annual Gross and Disposable Income (Constant 2009 Value):
2005-2009
- Table 34 Annual Gross and Disposable Income (Constant 2009 Value):
2010-2020
- Table 35 Average Annual Gross Income by Age (Current Value):
2005-2009
- Table 36 Average Annual Gross Income by Age (Constant 2009 Value):
2005-2009
CONSUMER EXPENDITURELiving CostsImpact
- Table 37 Consumer Expenditure by Broad Category (Current Value):
2005-2009
- Table 38 Consumer Expenditure by Broad Category (Constant 2009 Value):
2005-2009
- Table 39 Consumer Expenditure by Broad Category (Constant 2009 Value):
2010-2020
WORKWorking ConditionsCommutingWorking WomenAlternative Work OptionsRetirementUnemployment
- Table 40 Employed Population: 2005-2009
- Table 41 Employed Population: 2010-2020
- Table 42 Unemployed Population: 2005-2009
- Table 43 Unemployed Population: 2010-2020
LEARNINGSchool LifeUniversity LifeAdult Learning
- Table 44 School Students: 2005-2009
- Table 45 Graduates: 2005-2009
- Table 46 Higher Education Students: 2005-2009
EATING (INCLUDING SOFT DRINKS)Shopping for Food and DrinksImpactDining InDining OutCafé Culture
- Table 47 Consumer Expenditure on Food (Current Value): 2005-2009
- Table 48 Consumer Expenditure on Food (Constant 2009 Value):
2005-2009
- Table 49 Consumer Expenditure on Food (Constant 2009 Value):
2010-2020
- Table 50 Consumer Expenditure on Non-Alcoholic Beverages (Current Value):
2005-2009
- Table 51 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2009
Value): 2005-2009
- Table 52 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2009
Value): 2010-2020
- Table 53 Consumer Foodservice by Type (Current Value): 2005-2009
- Table 54 Consumer Foodservice by Type (Constant 2009 Value):
2005-2009
DRINKINGDrinking HabitsImpactShopping for Alcoholic Beverages
- Table 55 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current
Value): 2005-2009
- Table 56 Consumer Expenditure on Alcoholic Beverages and Tobacco
(Constant 2009 Value): 2005-2009
- Table 57 Consumer Expenditure on Alcoholic Beverages and Tobacco
(Constant 2009 Value): 2010-2020
SMOKINGSmoking HabitsShopping for Cigarettes and TobaccoImpact
- Table 58 Smoking Prevalence: 2005-2009
PERSONAL APPEARANCEShopping for Toiletries and CosmeticsImpactAttitudes towards Hair and BeautyImpact
- Table 59 Expenditure on Cosmetics and Toiletries (Current Value):
2005-2009
- Table 60 Expenditure on Cosmetics and Toiletries (Constant 2009 Value):
2005-2009
FASHIONFashion TrendsImpactShopping for Clothes, Shoes and Luxury GoodsImpact
- Table 61 Consumer Expenditure on Clothing and Footwear (Current Value):
2005-2009
- Table 62 Consumer Expenditure on Clothing and Footwear (Constant 2009
Value): 2005-2009
- Table 63 Consumer Expenditure on Clothing and Footwear (Constant 2009
Value): 2010-2020
HEALTH AND WELLNESSHealthcareHealth and Well-beingImpactSport and FitnessImpactNutritionImpactHome Medication and VitaminsImpact
- Table 64 Health Expenditure: 2005-2009
- Table 65 Healthy Life Expectancy at Birth: 2005-2009
- Table 66 Obese and Overweight Population: 2005-2009
- Table 67 Consumer Expenditure on Health and Wellness (Current Value):
2005-2009
- Table 68 Consumer Expenditure on Health and Wellness (Constant 2009
Value): 2005-2009
LEISURE AND RECREATIONStaying InImpactGoing OutImpactPublic Holidays, Celebrations and Gift Giving OccasionsCultureHolidaysImpact
- Table 69 Household Possession of Cable TV: 2005-2009
- Table 70 Household Possession of Cable TV: 2010-2020
- Table 71 Consumer Expenditure on Package Holidays (Current Value):
2005-2009
- Table 72 Consumer Expenditure on Package Holidays (Constant 2009 Value):
2005-2009
- Table 73 Consumer Expenditure on Package Holidays (Constant 2009 Value):
2010-2020
CONSUMER TECHNOLOGYIn-home TechnologyImpactPortable TechnologyImpactE-commerce and M-commerceImpact
- Table 74 Household Possession of Broadband Internet-Enabled Computers,
DVD Players and Video Game Consoles: 2005-2009
- Table 75 Household Possession of Broadband Internet-Enabled Computers,
DVD Players and Video Game Consoles: 2010-2020
- Table 76 Household Possession of Mobile Telephones and Mobile Telephone
Calls: 2005-2009
- Table 77 Household Possession of Mobile Telephones and Mobile Telephone
Calls: 2010-2020
- Table 78 Internet Retailing (Current Value): 2005-2009
- Table 79 Internet Retailing (Constant 2009 Value): 2005-2009
TRANSPORTGetting AroundImpactAir TravelImpact
- Table 80 Household Possession of Passenger Vehicles: 2005-2009
- Table 81 Household Possession of Passenger Vehicles: 2010-2020
- Table 82 Consumer Expenditure on Transport Services (Current Value):
2005-2009
- Table 83 Consumer Expenditure on Transport Services (Constant 2009
Value): 2005-2009
- Table 84 Consumer Expenditure on Transport Services (Constant 2009
Value): 2010-2020
MONEYSavingsImpactLoans and MortgagesImpactCreditImpact
- Table 85 Savings and Savings Ratio: 2005-2009
- Table 86 Consumer Loans, Mortgages and Credit (Current Value):
2005-2009
- Table 87 Consumer Loans, Mortgages and Credit (Constant 2009 Value):
2005-2009
- Table 88 Financial Cards in Circulation: 2005-2009
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