Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
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Rising consumer demand for convenience continued to negatively affect the performance of concentrates in 2010. This was especially driven by various product launches in RTD drinks, such as RTD tea, and fruit/vegetable juice, which continued to draw consumers away from concentrates.
COMPETITIVE LANDSCAPE
GlaxoSmithKline HK dominated concentrates with a 52% off-trade volume share in 2010, representing the greatest increase amongst all players. The rise in performance was due to the established presence of its Ribena brand, whereby its marketing campaigns continued to reinforce consumer awareness.
PROSPECTS
Concentrates is expected to decline in off-trade volume terms over the forecast period, though not as much as in the review period. The demand for convenience will continue to negatively affect the performance of concentrates in the forecast period, especially with the rising popularity of RTD drinks and fruit/vegetable juice products as a result of product launches.
TABLE OF CONTENTS
Concentrates in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
Rising consumer demand for convenience continued to negatively affect the performance of concentrates in 2010. This was especially driven by various product launches in RTD drinks, such as RTD tea, and fruit/vegetable juice, which continued to draw consumers away from concentrates.
COMPETITIVE LANDSCAPE
GlaxoSmithKline HK dominated concentrates with a 52% off-trade volume share in 2010, representing the greatest increase amongst all players. The rise in performance was due to the established presence of its Ribena brand, whereby its marketing campaigns continued to reinforce consumer awareness.
PROSPECTS
Concentrates is expected to decline in off-trade volume terms over the forecast period, though not as much as in the review period. The demand for convenience will continue to negatively affect the performance of concentrates in the forecast period, especially with the rising popularity of RTD drinks and fruit/vegetable juice products as a result of product launches.
CATEGORY DATA
Concentrates Conversions
Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2005-2010
Table 3 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2005-2010
Table 4 Off-trade Sales of Concentrates (RTD) by Category: Volume 2005-2010
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2005-2010
Table 6 Off-trade Sales of Concentrates by Category: Value 2005-2010
Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2005-2010
Table 8 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2010
Table 9 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2010
Table 10 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2010
Table 11 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2010
Table 12 Company Shares of Concentrates (RTD) by Off-trade Volume 2006-2010
Table 13 Brand Shares of Concentrates (RTD) by Off-trade Volume 2007-2010
Table 14 Company Shares of Concentrates by Off-trade Value 2006-2010
Table 15 Brand Shares of Concentrates by Off-trade Value 2007-2010
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 17 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 19 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 20 Forecast Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 21 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Soft Drinks in Hong Kong, China - Industry Context
EXECUTIVE SUMMARY
Soft drinks posts a stronger performance in 2010
Increasing consumer health consciousness affects soft drinks
Domestic players continue to fight for presence
Supermarkets/hypermarkets and convenience stores gain ground
Soft drinks expects lower growth in the forecast period
KEY TRENDS AND DEVELOPMENTS
New product launches target young adults
Increasing health consciousness amongst consumers drives launches
Packaging plays a more important role in consumers’ decisions
Vending brings more excitement for soft drinks
Domestic players strengthen their marketing campaigns
MARKET DATA
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 31 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 34 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 35 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 36 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 37 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 38 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 39 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 40 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 41 Penetration of Private Label by Category by Value 2005-2010
Table 42 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
APPENDIX
FOUNTAIN SALES in Hong Kong, China
DATA
Table 51 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 52 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 53 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 54 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 55 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 56 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 57 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 58 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
