EMI-CN-CF$900.00

About this Report

Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in China market research report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

• What is the market size of Coffee in China?
• What are the major brands in China?
• How significant is vending in coffee distribution?
• How does the increasing nuber of speciality coffee shops impact retail sales of coffee?
• What are the future prospects for instant 2-in-1 coffee, 3-in-1 coffee and 4-in-1 coffee?
• How are coffee pods performing in China?

Why buy this report?

• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Sample Analysis

TRENDS

• Yunnan province is the largest coffee bean production centre in China, accounting for around 98% of total coffee bean production volume according to trade sources. However, Yunnan province was damaged by a serious drought from the last quarter of 2009 to the first quarter of 2010. This considerably reduced coffee bean production volume in 2010. According to Yunnan Coffee Association, total coffee production fell by around 20% in 2010 over the previous year. However, trade sources indicate that coffee consumption was not strongly affected, as the leading manufacturers, such as Nestlé and Kraft, do not total rely on domestic production, but also import a large volume of coffee beans. Consequently the overall coffee environment did not see a shortage of supply or any price hikes in 2010.

COMPETITIVE LANDSCAPE

• Nestlé (China) Ltd and Kraft Foods (China) Company Limited dominate China’s coffee environment. However, due to high brand awareness and the deep penetration of Nescafé, it held the lead in coffee and its value share kept rising in 2010. Neither Nestlé or Kraft implemented major actions to promote their coffee products. Nestlé simply relied on its extended distribution network to spur sales growth.

PROSPECTS

• Breakfast coffee sold through fast food restaurants will account for a greater share of coffee sales in coming years. Due to consumers’ increasingly hectic lifestyle and changing breakfast habits, an increasing number will be used to drinking coffee in the morning. However, instant coffee is unlikely to meet sophisticated taste expectations, while coffee sold through specialist coffee shops such as Starbucks is considered too expensive for daily consumption. Consequently, coffee sold through fast food restaurants such as McDonald’s will represent a better alternative for breakfast coffee. A cup of McCafé sold in McDonald’s costs only RMB8.00, and the breakfast set in McDonald’s, including a hamburger and a cup of coffee, costs RMB6.00 or RMB10.00 – considerably cheaper than coffee sold through Starbucks, which costs around RMB20.00 per cup. Meanwhile, McCafé also tastes much better than instant coffee. Therefore, breakfast coffee sold through fast food restaurants will face intense competition with specialist coffee shops and retail coffee sales as well over the forecast period, and is expected to achieve greater importance.