Euromonitor International
Dec 2011
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Table of Contents
About this Report
Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Cider/Perry in China?
- What are the major brands in China?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Alcoholic Drinks market research database.
Sample Analysis
TRENDS
- Cider witnessed 7% volume growth in 2011 to reach sales of 47,390 litres. Cider is mainly used at some on-trade occasions, like banquets, wedding ceremonies and business dinners in China. According to trade sources, most domestic cider manufacturers produce cider to expand their product line and as a complement to their mainstream product portfolios. In 2010, a new international cider brand, Berentzen, from Germany, entered the Chinese market. During EXPO Shanghai in 2010, as an alcoholic drinks supplier to the German Pavilion, Berentzen appealed to a lot of visitors tasting and gaining knowledge of this brand.
COMPETITIVE LANDSCAPE
- Yantai Changyu Pioneer Wine Co Ltd retained its leadership with a total volume share of 61% in 2011. Grand Dragon by Yantai Weilong Grape Wine Co Ltd was ranked second with a total 23% volume share in 2011. Both brands belong to companies that have a major business focus on grape wine and brandy. They produce cider only to extend the product range and fully use the wide company distribution network in China, resulting in dominance of the brands locally.
PROSPECTS
- Euromonitor International forecasts that cider/perry will maintain a steady growth rate with a CAGR of 8% in volume terms in the forecast period. Manufacturers will focus a lot on marketing activities and give their brands an appealing positioning in order to compete with those similar products, such as sparkling wines and RTDs, which are becoming increasingly preferred by younger adults and women.
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