  
China Knowledge Press
October 2004
ISBN 981-4163-14-7
Paperback
262 pages
US$395
US$25 more for registered airmail, US$35 more for courier delivery
7-12 business days for airmail, 2-4 business days for courier delivery
Table of Contents
China TV Advertising Industry is a comprehensive analysis of the complex TV advertising market in China. To foreign investors who seek to promote their brands and increase market revenue, the choice of a suitable communication channel to carry their advertisements is particularly crucial as the array of choices can be overwhelming. Different TV stations have different broadcast coverage, and different TV programs have different audience bases.
China's TV broadcast system today comprises national-level, provincial-level, local (city)-level and county-level broadcast stations. The market pie is shared primarily among CCTV, provincial-level TV stations and local TV stations.
In this report, we analyze closely the profiles of China's TV viewers, in terms of their gender, age, education, income levels and so on, providing companies who wish to advertise via China's TV media relevant and insightful information.
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