 
July 2004
Paperback
120 pages
US$750
Paperback shipment
US$5 more for registered air mail, US$45 more for DHL delivery
Table of Contents
Sample page
Against the backdrop of the latest market developments and China’s WTO accession, this report has been written to provide an overview of the investment environment in the magazine publishing industry in China from the perspective of the foreign investor.
The areas and issues covered by the report include magazine market situation, opportunity analysis, strategic considerations and operational issues for foreign magazine publishers. The report sets out the regulatory framework and practical limitations of China’s magazine publishing industry under which foreign companies operate. Focusing on key aspects of the magazine industry in China, the report describes the current market situation and presents useful industry information. With a view to China’s magazine market trends in the coming years, the report provides an opportunity analysis for potential foreign investors. Through an examination of the key market elements, it attempts to present strategic considerations for foreign magazines wishing to enter the market. It also discusses some practical operational issues.
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