  
Access Asia
March 1, 2004
150 pages
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US$665
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Table of Contents
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This report is jointly published by Access Asia & the China Direct Marketing Association The report includes coverage of the following aspects of DM: direct mail, mail order, permission or response-driven marketing, POS marketing, mobile & web marketing.
Executive Summary:
This report is the first census on the state of the DM industry in China conducted by Access Asia and the China Direct Marketing Association.
There is a general lack of research into direct marketing (DM) and its effectiveness in China. This report aims to consolidate all that we know about mainland DM market to date, serving as a benchmark for future reports. The authors hope to encourage those companies and organisations which practise DM in China to help develop the industry by sharing their learnings with the general market.
The report covers the DM industry in China. This is necessarily distinct from the advertising industry, though its lack of maturity in the mainland market means that as yet it has gained little official recognition including specific legislation.
The report includes coverage of the following aspects of DM: direct mail, mail order, permission or response-driven marketing, point-of-sale (POS) marketing, web- or mobile phone-enabled marketing. It takes an in-depth look at China postal and courier, telecoms and Internet sectors, assessing infrastructure and operating environments. It also profiles key government bodies relevant to the DM sector, as well as leading companies involved in the China DM industry.
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|  | | China & Direct Marketing
| | | | | China & Direct Marketing
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