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Cellular and Wireless Communications Systems in China

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Euromonitor International
October 2004
10 pages
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US$198
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Table of Contents
Executive Summary

Euromonitor’s Cellular and Wireless Communications Systems in China Major Market Profile presents an overview of the national market. Use Euromonitor’s data to quickly establish market sizes and shares, pinpoint growth markets and trends and get concise information on the industry’s major corporate players. Forecasts to 2007 illustrate how the market is set to change.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore and Shanghai and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: MARKET SIZE
TABLE 1 MARKET SIZE 1999-2003
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: MARKET SECTORS
TABLE 2 MARKET SECTORS 1999-2003
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: SHARE OF MARKET
TABLE 3 SHARE OF MARKET 2003
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: MARKETING ACTIVITIES
TABLE 4 MARKETING ACTIVITIES 2003
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: CORPORATE OVERVIEW
TABLE 5 CORPORATE OVERVIEW 2003
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: Motorola Inc
TABLE 6 MOTOROLA INC

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- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: Nokia Group
TABLE 7 NOKIA GROUP
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: Chinabird Corp
TABLE 8 CHINABIRD CORP
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: TCL Corp
TABLE 9 TCL CORP
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: DISTRIBUTION
TABLE 10 DISTRIBUTION 2003
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: CONSUMER PROFILE
TABLE 11 CONSUMER PROFILE - MILLION
TABLE 12 CONSUMER PROFILE - MOBILE PHONE USERS MILLION
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: MARKET FORECASTS
TABLE 13 MARKET FORECASTS 2003-2008
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: SECTOR FORECASTS
TABLE 14 SECTOR FORECASTS 2004-2008
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: SOURCES
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: DEFINITIONS

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Executive Summary

- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: MARKET SIZE
The market for cellular and wireless communications systems in China surged 22.2% over the previous year to RMB35,898 million (US$4,330 million) in 2003. 
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: MARKET SECTORS
The Mobile Phones sector was the larger sector in the market for cellular and wireless communications systems in China in 2003 growing by 159%, which accounted for 61.8% of the total market value, or RMB22,197 million (US$2,677 million). 
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: SHARE OF MARKET
The largest manufacturer of cellular and wireless communications systems in China was Chinabird Corp. The company had a market share of 14% in 2003. 
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: MARKETING ACTIVITIES
Television advertisement accounted for 49% of the total adspend in 2003 and hence, was the most common marketing tool employed by the manufacturers of cellular and wireless communications systems. 
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: CORPORATE OVERVIEW
Domestic firms dominated the market for cellular and wireless communications systems in China. The three leading manufacturers had a combined market share of 31% in 2003. 
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: Motorola Inc
Turnover increased by 1.4% over the previous year to US$27,058 million in 2003. 
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: Nokia Group
Turnover declined by 1.9% over the previous year to EUR29,455 million in 2003. 

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- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: Chinabird Corp
Turnover grew by 70.3% over the previous year to RMB10,841 million (US$1,307 million) in 2003. 
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: TCL Corp
Turnover increased by 28% over the previous year to RMB28,250 million (US$3,407.7 million) in 2003. 
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: DISTRIBUTION
Direct sales accounted for 50% of total value sales in 2003. 
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: CONSUMER PROFILE
The number of mobile phone users in China grew by 14.8% over the previous year to 262.3 million in 2003. 
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: MARKET FORECASTS
The market for cellular and wireless communications systems in China is expected to grow by 144.9% over the forecast period to RMB87,900 million (US$10,603 million) by 2008. 
- CELLULAR AND WIRELESS COMMUNICATIONS SYSTEMS: SECTOR FORECASTS
The Mobile Phones sector is expected to remain the larger sector in the market for cellular and wireless communications systems in China, or RMB67,300 million (US$8,118 million) by 2008.

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