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Carbonates in China

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Euromonitor International
Feb 2011br> PDF, Word, HTML or print
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ABOUT THIS REPORT

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in China?
  • What are the major brands in China?
  • Who are the key consumers of carbonates in China?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

 

SAMPLE ANALYSIS

TRENDS

  • Due to rising health awareness, an increasing number of consumers have switched from carbonates to RTD tea and fruit/vegetable juice. In addition, after decades of development, the carbonates category is beginning to mature, especially in the off-trade channels. Therefore, off-trade sales of carbonates grew by only 4% in 2010, to reach 9.3 billion litres. This was slower growth than in 2009.

PROSPECTS

  • Carbonate sales are predicted to grow in volume by a CAGR of 2% between 2010 and 2015. The category is forecast to see the slowest growth among all soft drinks types, due in part to increasing awareness of health and wellness among consumers, with more positive attitudes towards other soft drinks, like fruit/vegetable juice. An increasing number of carbonates consumers are shifting to other soft drinks, such as RTD tea and fruit juice.

 

 

TABLE OF CONTENTS

Carbonates in China - Category Analysis

HEADLINES

TRENDS

  • Due to rising health awareness, an increasing number of consumers have switched from carbonates to RTD tea and fruit/vegetable juice. In addition, after decades of development, the carbonates category is beginning to mature, especially in the off-trade channels. Therefore, off-trade sales of carbonates grew by only 4% in 2010, to reach 9.3 billion litres. This was slower growth than in 2009.

COMPETITIVE LANDSCAPE

PROSPECTS

  • Carbonate sales are predicted to grow in volume by a CAGR of 2% between 2010 and 2015. The category is forecast to see the slowest growth among all soft drinks types, due in part to increasing awareness of health and wellness among consumers, with more positive attitudes towards other soft drinks, like fruit/vegetable juice. An increasing number of carbonates consumers are shifting to other soft drinks, such as RTD tea and fruit juice.

CATEGORY DATA

  • Table 1 Low-calorie Carbonates by Subsector 2005-2010
  • Table 2 Off-trade Sales of Carbonates by Category: Volume 2005-2010
  • Table 3 Off-trade Sales of Carbonates by Category: Value 2005-2010
  • Table 4 Off-trade Sales of Carbonates by Category: % Volume Growth 2005-2010
  • Table 5 Off-trade Sales of Carbonates by Category: % Value Growth 2005-2010
  • Table 6 On-trade vs Off-trade Sales of Carbonates: Volume 2005-2010
  • Table 7 On-trade vs Off-trade Sales of Carbonates: Value 2005-2010
  • Table 8 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2005-2010
  • Table 9 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2005-2010
  • Table 10 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2005-2010
  • Table 11 Leading Flavours for Cola Carbonates: % Volume Breakdown 2005-2010
  • Table 12 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2005-2010
  • Table 13 Company Shares of Carbonates by Off-trade Volume 2006-2010
  • Table 14 Brand Shares of Carbonates by Off-trade Volume 2007-2010
  • Table 15 Company Shares of Carbonates by Off-trade Value 2006-2010
  • Table 16 Brand Shares of Carbonates by Off-trade Value 2007-2010
  • Table 17 Forecast Off-trade Sales of Carbonates by Category: Volume 2010-2015
  • Table 18 Forecast Off-trade Sales of Carbonates by Category: Value 2010-2015
  • Table 19 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
  • Table 20 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015

Carbonates in China - Company Profiles

Coca-Cola China Ltd - Soft Drinks - China

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Coca-Cola China Ltd: Competitive Position 2010

Hangzhou Wahaha Group - Soft Drinks - China

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Hangzhou Wahaha Group: Competitive Position 2010

PepsiCo China Ltd - Soft Drinks - China

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 PepsiCo China Ltd: Competitive Position 2010

Soft Drinks in China - Industry Context

EXECUTIVE SUMMARY

Health trend and segmentation used to overcome market maturity

Mixing ingredients is key element in new product launches

Multinational companies increase investment in China

Internet retailing has minor share but continues to grow

Market saturation will lead to slower growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Product segmentation drives demand

New launches focus on ingredients mixing

Multinational companies focus on investing in China’s soft drinks market

High cost leads to changes in packaging

Internet retailing emerges

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
  • Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
  • Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
  • Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
  • Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
  • Table 31 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
  • Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
  • Table 33 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2005-2010
  • Table 34 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2005-2010
  • Table 35 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2005-2010
  • Table 36 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2005-2010
  • Table 37 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2005-2010
  • Table 38 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2005-2010
  • Table 39 Company Shares of Soft Drinks (RTD) by Total Volume 2006-2010
  • Table 40 Brand Shares of Soft Drinks (RTD) by Total Volume 2007-2010
  • Table 41 Company Shares of On-trade Soft Drinks (RTD) by Volume 2006-2010
  • Table 42 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2007-2010
  • Table 43 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
  • Table 44 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
  • Table 45 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
  • Table 46 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
  • Table 47 Company Shares of Off-trade Soft Drinks by Value 2006-2010
  • Table 48 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
  • Table 49 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
  • Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 51 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 52 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 53 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 54 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 55 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 56 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 57 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 58 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2010-2015
  • Table 59 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2010-2015
  • Table 60 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2010-2015
  • Table 61 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2010-2015
  • Table 62 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2010-2015
  • Table 63 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2010-2015

APPENDIX

FOUNTAIN SALES in China

DATA

  • Table 64 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
  • Table 65 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
  • Table 66 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
  • Table 67 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
  • Table 68 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
  • Table 69 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
  • Table 70 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
  • Table 71 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015

DEFINITIONS

  • Summary 7 Research Sources


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