 
October 2004
10 pages
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US$198
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Table of Contents
Executive Summary
Euromonitor’s Business Telecommunications Equipment in China Major Market Profile presents an overview of the national market. Use Euromonitor’s data to quickly establish market sizes and shares, pinpoint growth markets and trends and get concise information on the industry’s major corporate players. Forecasts to 2007 illustrate how the market is set to change.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore and Shanghai and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: MARKET SIZE
TABLE 1 MARKET SIZE 1999-2003
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: MARKET SECTORS
TABLE 2 MARKET SECTORS 1999-2003
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: SHARE OF MARKET
TABLE 3 SHARE OF MARKET 2003
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: MARKETING ACTIVITY
TABLE 4 MARKETING ACTIVITY 2003
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: CORPORATE OVERVIEW
TABLE 5 CORPORATE OVERVIEW 2003
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: Motorola Inc
TABLE 6 MOTOROLA INC
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: Nokia Corp
TABLE 7 NOKIA CORP
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: TCL Communication Equipment Co Ltd
TABLE 8 TCL COMMUNICATION EQUIPMENT CO LTD
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: Chinabird Corp
TABLE 9 CHINABIRD CORP
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: DISTRIBUTION
TABLE 10 DISTRIBUTION 2003
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: CONSUMER PROFILE
TABLE 11 CONSUMER PROFILE - % CONSUMERS BY TYPE 2003
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: MARKET FORECASTS
TABLE 12 MARKET FORECASTS 2003-2008
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: SECTOR FORECASTS
TABLE 13 SECTOR FORECASTS 2004-2008
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: SOURCES
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Executive Summary
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: MARKET SIZE
The market for business telecommunications equipment in China grew by 17% over the previous year to RMB19,577.3 million (US$2,361.5 million) in 2003.
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: MARKET SECTORS
The Mobile Phones sector was the largest in the business telecommunications equipment market, constituting for 50.9% of the total market value, or RMB9,973.4 million (US$1,203 million).
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: SHARE OF MARKET
Chinabird was the largest supplier of business communications equipment in China, capturing 14% of market share in 2003.
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: MARKETING ACTIVITY
Television advertisement accounted for 48% of the total adspend in 2003. It was the most common marketing tool employed by the manufacturers of business telecommunications equipment.
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: CORPORATE OVERVIEW
The market for business telecommunications equipment in China was fragmented in 2003. The top three leading manufacturers had a combined market share of 35%.
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: Motorola Inc
Global turnover increased by 1.4% over the previous year to US$27,058 million in 2003.
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: Nokia Corp
Global turnover declined by 1.9% over the previous year to €29,455 million in 2003.
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: TCL Communication Equipment Co Ltd
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Turnover increased by 28% over the previous year to RMB28,250 million (US$3,407.7 million) in 2003.
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: Chinabird Corp
Turnover grew by 70.3% over the previous year to RMB10,841 million (US$1,307.7 million) in 2003.
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: DISTRIBUTION
The most common distribution channel for business telecommunications equipment was through the distributor’s network. This channel accounted for 45% of total value sales in 2003.
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: CONSUMER PROFILE
Telecommunications service providers formed the largest client base in 2003. A large part of these purchases were for their customers. These telecommunications carriers have started to bundle mobile phones into their mobile line plans to attract customers in 2003.
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: MARKET FORECASTS
The market for business telecommunications equipment is expected to grow by 89% over the forecast period to RMB37,000 million (US$4,463.2 million) by 2008.
- BUSINESS TELECOMMUNICATIONS EQUIPMENT: SECTOR FORECASTS
The Mobile Phones sector is expected to remain the largest sector over the forecast period, which account for 64% of the total market turnover, or RMB23,950.2 million (US$2,889 million), by 2008.
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