Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bottled Water in Hong Kong, China market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Bottled Water in Hong Kong, China?
What are the major brands in Hong Kong, China?
How important is the direct selling method of distribution in Hong Kong, China for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Hong Kong, China?
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Gain competitive intelligence about market leaders
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Bottled water remains a basic necessity for some consumers who viewed it as a more hygienic alternative to tap water. Moreover, the outbreak of the H1NI virus saw consumers approaching food and drinks with caution, and this has further benefitted bottled water.
COMPETITIVE LANDSCAPE
Swire Coca-Cola Hong Kong led bottled water with a 33% off-trade volume share in 2010, and also represented the greatest increase amongst all players. In order to be socially responsible, the company launched an environmentally-friendly packaging design for its Bonaqua brand in 2010, which benefitted the brand overall.
PROSPECTS
Bottled water is unlikely to see as many product launches as other soft drinks such as RTD tea in the forecast period. As such, the demand for bottled water will be driven by the most basic product, still bottled water. This is in line with rising health awareness amongst consumers that will see them switching to still bottled water from carbonates.
TABLE OF CONTENTS
Bottled Water in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
Bottled water remains a basic necessity for some consumers who viewed it as a more hygienic alternative to tap water. Moreover, the outbreak of the H1NI virus saw consumers approaching food and drinks with caution, and this has further benefitted bottled water.
COMPETITIVE LANDSCAPE
Swire Coca-Cola Hong Kong led bottled water with a 33% off-trade volume share in 2010, and also represented the greatest increase amongst all players. In order to be socially responsible, the company launched an environmentally-friendly packaging design for its Bonaqua brand in 2010, which benefitted the brand overall.
PROSPECTS
Bottled water is unlikely to see as many product launches as other soft drinks such as RTD tea in the forecast period. As such, the demand for bottled water will be driven by the most basic product, still bottled water. This is in line with rising health awareness amongst consumers that will see them switching to still bottled water from carbonates.
CATEGORY DATA
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2005-2010
Table 2 Off-trade Sales of Bottled Water: Volume 2005-2010
Table 3 Off-trade Sales of Bottled Water: Value 2005-2010
