Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bottled Water in China market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Bottled Water in China?
What are the major brands in China?
How important is the direct selling method of distribution in China for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in China?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
SAMPLE ANALYSIS
TRENDS
Health and wellness had a strong influence on the bottled water category in 2010. With increased of awareness food and beverage safety, and more disposable income, consumers tend to prefer water with more natural mineral elements. Premium products, like Kunlun Mountain Natural Mineral Water, have gained a stronger presence in still bottled water, especially in first and second tier cities. With a price of RMB5 to RMB9 for 510ml, these products are popular among mid-to-high income consumers, who are more concerned about the source of water than the price.
COMPETITIVE LANDSCAPE
Price cutting was still the key strategy in promotion and marketing activities for bottled water in 2010. According to trade sources, some leading domestic manufacturers cut their profit margins to only a few cents per bottle in order to seize more market share. Bottled water is consumed more than other soft drinks in both on-trade and off-trade channels, and with such frequent consumption, price cutting has a strong appeal to consumers, especially when it is by the leading manufacturers.
PROSPECTS
The bottled water category is forecast to see a healthy CAGR of 6% over the 2010-15 period. After years of development, still bottled water is gradually maturing in first and some more developed second tier cities; however, most lower-tier cities are still attractive potential markets for manufacturers. The leading players are making efforts to penetrate these markets, establishing distribution networks and creating a healthy image for their products among consumers.
TABLE OF CONTENTS
Bottled Water in China - Category Analysis
HEADLINES
TRENDS
Health and wellness had a strong influence on the bottled water category in 2010. With increased of awareness food and beverage safety, and more disposable income, consumers tend to prefer water with more natural mineral elements. Premium products, like Kunlun Mountain Natural Mineral Water, have gained a stronger presence in still bottled water, especially in first and second tier cities. With a price of RMB5 to RMB9 for 510ml, these products are popular among mid-to-high income consumers, who are more concerned about the source of water than the price.
COMPETITIVE LANDSCAPE
Price cutting was still the key strategy in promotion and marketing activities for bottled water in 2010. According to trade sources, some leading domestic manufacturers cut their profit margins to only a few cents per bottle in order to seize more market share. Bottled water is consumed more than other soft drinks in both on-trade and off-trade channels, and with such frequent consumption, price cutting has a strong appeal to consumers, especially when it is by the leading manufacturers.
PROSPECTS
The bottled water category is forecast to see a healthy CAGR of 6% over the 2010-15 period. After years of development, still bottled water is gradually maturing in first and some more developed second tier cities; however, most lower-tier cities are still attractive potential markets for manufacturers. The leading players are making efforts to penetrate these markets, establishing distribution networks and creating a healthy image for their products among consumers.
CATEGORY DATA
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2005-2010
Table 2 Off-trade Sales of Bottled Water: Volume 2005-2010
Table 3 Off-trade Sales of Bottled Water: Value 2005-2010
