 
October 2004
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Executive Summary
Executive Summary
- BOOKS: MARKET SIZE
The Books market in China grew by 6.5% over the previous year to RMB49,060.6 million (US$5,925.2 million) in 2003.
- BOOKS: MARKET SECTORS
Non-fiction books were the larger sector in the market in 2003. Sales of these books accounted for 92.5% of the market value.
- BOOKS: SHARE OF MARKET
China Publishing Group was the largest publisher in the books market in 2003 with a market share of 8%.
- BOOKS: NEW PRODUCT DEVELOPMENT
Greater usage of the computer and the Internet in recent years led to the introduction of computer-based publications over the review period.
- BOOKS: CORPORATE OVERVIEW
The Books market is a fragmented industry. The 3 major publishers had a combined market share of 11.9%.
- BOOKS: China Publishing Group
China Publishing Group was established in 2002 and turnover increased about 27% to RMB3,300 million in 2003.
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- BOOKS: Liaohai Publishing House
Turnover fell about 15% to RMB850 million in 2003 due to the rising popularity of foreign books that affected the sales of its products.
- BOOKS: China Map Publisher
Turnover declined about 13% to RMB780 million in 2003 due to lesser sales of maps. Turnover averaged RMB600 million for the last 5 years.
- BOOKS: DISTRIBUTION
State linked booksellers formed the largest distribution channel with 60% of retail sales. This channel is dominated by Xinhua Publications Distribution Group Corp.
- BOOKS: CONSUMER PROFILE
Educational institutions purchased the most books in 2003 with 51% of total sales.
- BOOKS: MARKET FORECASTS
The Books market is predicted to grow by 40% over the forecast period to RMB68,800 million (US$8,309 million) by 2008.
- BOOKS: SECTOR FORECASTS
Non fiction books are expected to remain the larger sector in the books market with 88% of total book sales in 2008.
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