Euromonitor International
Dec 2010
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ABOUT THIS REPORT
Overview
Discover the latest market trends and uncover sources of future market growth for the Beer industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beer industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beer in Taiwan market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Beer in Taiwan?
What are the major brands in Taiwan?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
SAMPLE ANALYSIS
TRENDS
Imported speciality beers such as dark beer, white beer, stout and craft beer are becoming more popular in Taiwan. Many importers and brands introduced different kinds of beers in small batches to provide variety to consumers. In addition, chained convenience stores have frequently held marketing events such as international beer fairs with price discounts in recent years. Taiwan’s beer market has reached maturity and is characterised by stagnant market conditions; therefore, market players have been forced to introduce unique and speciality beers to enhance market sales.
COMPETITIVE LANDSCAPE
Taiwan Tobacco & Liquor Corp retained its leading position in beer in 2010 with 76% of total volume sales. The company is specialised in beer production with a lengthy history. Local production with fresh taste is a key strength of Taiwan Tobacco & Liquor Corp and the company heavily marketed this to its advantage.
PROSPECTS
Beer in Taiwan is expected to experience stable growth over the forecast period with a total volume CAGR of almost 2%. The strong product developments and marketing of Taiwan Tobacco & Liquor Corp will continuously stimulate market sales. Speciality beer imports will remain a popular trend, and as a result, sales volumes will be positively influenced.
TABLE OF CONTENTS
Beer in Taiwan - Category Analysis
HEADLINES
TRENDS
Imported speciality beers such as dark beer, white beer, stout and craft beer are becoming more popular in Taiwan. Many importers and brands introduced different kinds of beers in small batches to provide variety to consumers. In addition, chained convenience stores have frequently held marketing events such as international beer fairs with price discounts in recent years. Taiwan’s beer market has reached maturity and is characterised by stagnant market conditions; therefore, market players have been forced to introduce unique and speciality beers to enhance market sales.
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
Taiwan Tobacco & Liquor Corp retained its leading position in beer in 2010 with 76% of total volume sales. The company is specialised in beer production with a lengthy history. Local production with fresh taste is a key strength of Taiwan Tobacco & Liquor Corp and the company heavily marketed this to its advantage.
PROSPECTS
Beer in Taiwan is expected to experience stable growth over the forecast period with a total volume CAGR of almost 2%. The strong product developments and marketing of Taiwan Tobacco & Liquor Corp will continuously stimulate market sales. Speciality beer imports will remain a popular trend, and as a result, sales volumes will be positively influenced.
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2010
CATEGORY DATA
Table 1 Number of Breweries 2006-2010
Table 2 Sales of Beer by Category: Total Volume 2005-2010
Table 3 Sales of Beer by Category: Total Value 2005-2010
Table 4 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 5 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 10 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 11 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 12 Beer Exports by Country of Destination: Total Value 2004-2009
Table 13 Beer Imports by Country of Origin: Total Volume 2004-2009
Table 14 Beer Imports by Country of Origin: Total Value 2004-2009
Table 15 Company Shares of Beer by National Brand Owner 2006-2010
Table 16 Company Shares of Beer by Global Brand Owner 2006-2010
Table 17 Brand Shares of Beer 2007-2010
Table 18 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015
Beer in Taiwan - Company Profiles
Hey-Song Corp - Alcoholic Drinks - Taiwan
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 4 Hey-Song Corp: Production Statistics 2010
COMPETITIVE POSITIONING
Summary 5 Hey-Song Corp: Competitive Position 2010
