Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Speciality Drinks in Taiwan market research report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

• What is the market size of Asian Speciality Drinks in Taiwan?
• What are the major brands in Taiwan?
• Who are the key consumers of Asian Speciality drinks in Taiwan?
• Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
• What recent packaging innovation and market trends have appeared in the past year?

Why buy this report?

• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Sample Analysis

TRENDS

• Oatmeal drinks became the latest hot trend within the sector towards the end of the review period. First introduced by AGV Products, Standard Foods Uni-President joined in the fray at the end of 2009. Oatmeal drinks are generally comprised of oatmeal, water and calcium carbonate or small volumes of dairy. Oatmeal drinks have become popular due to their convenient ready-to-drink format and health positioning where they are marketed as helping to reduce cholesterol levels.

COMPETITIVE LANDSCAPE

• In 2010, Uni-President maintained the leading position in Asian speciality drinks and accounted for a 22% off-trade value share. With a strong presence in Asian RTD tea, the company enjoyed the leading position over the review period. The company also benefited from its strong distribution and sales networks in supermarkets/hypermarkets and convenience stores, especially its affiliated convenience store, 7-Eleven.

PROSPECTS

• Given the positive influence of the health and wellness trend, cereal/pulse-based drinks is expected to continue to be the best performer over the forecast period. The continuous development of better functions for the health, such as weight or cholesterol control, in addition to nutritional fortification of oatmeal drinks as well as other cereal/ pulse-based drinks, will further increase sales.

Trends

• In Taiwan, fountain sales of soft drinks are available in foodservice outlets as well as in some smaller convenience stores. In 2010, fountain sales through foodservice outlets grew 2% in volume terms. Because of the economic recovery, consumers will increase their frequency of eating out, resulting in growth. On the other hand, fountain sales through convenience stores experienced declining trends since the major convenience store chains such as 7-Eleven and Family Mart do not have fountain sales.