Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Asian Speciality Drinks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Asian Speciality Drinks in China market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Asian Speciality Drinks in China?
What are the major brands in China?
Who are the key consumers of Asian Speciality drinks in China?
Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
What recent packaging innovation and market trends have appeared in the past year?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
Due to the safety issue regarding baby formula contaminated with melamine in 2008, and the problem of overweight being linked to dairy products’ fat content, a considerable number of consumers have turned to cereal/pulse-based drinks and other Asian speciality drinks as alternatives to dairy drinks. Soy milk is considered to be healthier than dairy products, as it contains plant protein instead of animal protein. Moreover, female consumers who are trying to lose weight problem are opting for soy milk and other healthy Asian drinks instead of dairy products.
COMPETITIVE LANDSCAPE
Ting Hsin International Group led overall sales of Asian speciality drinks in 2010, due to its very strong performance in Asian still RTD tea and Asian fruit juice market. It also saw the largest share increase in 2010, of almost four percentage points. Ting Hsin tends to lead the market in terms of innovation, with continuous new launches, and it is also very active in terms of marketing activities through advertising and promotion. In the 2009-2010 period, Ting Hsin developed several new Asian drinks, including jujube juice, sour plum juice and red guava juice, and its promotional activity “one more bottle for free” continued in 2010, which contributed to its continued leadership and significant rise in share in 2010.
PROSPECTS
The competitive environments for cereal/pulse-based drinks and other Asian speciality drinks are expected to become more consolidated in the forecast period. Currently, these two categories are remain rather fragmented, with few national brands available. Most players are regional manufacturers, with little influence on the market overall. However, consumers are likely to become increasing loyal to well-known national brands, as the leading players’ advertising and expansion of distribution raises their profiles across the country. Certain small regional brands, like Huierkang, are also expected to develop into leading brands in the national market.
(
(